ASML vs KO: Which Is the Better Buy?
Side-by-side comparison of ASML Holding N.V. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
ASML Holding N.V. · Technology
$1,744.61
-0.7% upside to fair value
Med Conviction
Grade C
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
ASML |
KO |
| Current Price |
$1,744.61 |
$88.71 |
| Fair Value Estimate |
$1,732.49 |
$102.44 |
| Upside to Fair Value |
-0.7%
|
+15.5%
|
| Market Cap |
$672.4B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
42.0x
|
20.8x
|
| Price / Sales |
19.0x
|
7.6x
|
| Price / FCF |
67.2x
|
26.7x
|
| Revenue Growth YoY |
+21.3%
|
+6.7%
|
| Gross Margin |
52.7%
|
61.9%
|
| Operating Margin |
35.4%
|
29.6%
|
| Return on Equity |
52.4%
|
43.0%
|
| Dividend Yield |
0.51% |
2.37% |
| FCF Yield |
1.49%
|
3.75%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
ASML Holding N.V. is the Dutch semiconductor equipment maker that supplies lithography, metrology, and inspection systems, including the extreme ultraviolet (EUV) machines required to pattern the most advanced logic and memory chips, and it holds what current coverage describes as a near-monopoly on those EUV tools. The business quality is genuinely high: TTM gross margin of 52.7%, TTM operating …
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
ASML |
KO |
| Zone Low |
$1,299.37 |
$76.83 |
| Zone High |
$1,472.62 |
$87.07 |
| In Buy Zone? |
No
|
No
|