ASML vs GOOGL: Which Is the Better Buy?

Side-by-side comparison of ASML Holding N.V. and Alphabet Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-22.
ASML Holding N.V. Β· Technology
$1,458.97
+65.1% upside to fair value
Grade B High Quality
VS
Alphabet Inc. Β· Communication Services
$341.68
+23.3% upside to fair value
Grade C High Quality
QuantHub Verdict
ASML has more upside to fair value (+65.1%). GOOGL trades at a lower forward P/E (31.2x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric ASML GOOGL
Current Price $1,458.97 $341.68
Fair Value Estimate $2,408.73 $421.22
Upside to Fair Value +65.1% +23.3%
Market Cap $562.3B $4,133.3B
Forward P/E 48.3x 31.2x
EV / EBITDA 37.6x 23.1x
Price / Sales 14.4x 10.3x
Price / FCF 54.4x 56.4x
Revenue Growth YoY +13.2% +18.1%
Gross Margin 52.6% 59.7%
Operating Margin 34.8% 32.0%
Return on Equity 52.0% 35.0%
Dividend Yield 0% 0%
FCF Yield 1.84% 1.77%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
ASML β€” ASML Holding N.V.
ASML Holding N.V. is a leading technology company specializing in semiconductor manufacturing equipment, particularly extreme ultraviolet lithography machines which hold a near-monopoly position. The company benefits from a durable competitive moat driven by its technological leadership, high barriers to entry, and strong demand from semiconductor manufacturers globally, especially in China. Desp…
GOOGL β€” Alphabet Inc.
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant Google Services segment, Google Cloud, and Other Bets. The company benefits from a durable competitive moat driven by its dominant market shares in search, browser, and mobile OS, as well as significant infrastructure advantages in AI and cloud computing. Despite trading at a ver…
Accumulation Zones
Metric ASML GOOGL
Zone Low $1,806.55 $315.92
Zone High $2,047.42 $358.04
In Buy Zone? Yes Yes
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