AMZN vs WFC: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Wells Fargo & Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
Wells Fargo & Company · Financial Services
$87.53
+18.1% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
AMZN has more upside to fair value
(+22.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
WFC |
| Current Price |
$242.67 |
$87.53 |
| Fair Value Estimate |
$295.95 |
$103.38 |
| Upside to Fair Value |
+22.0%
|
+18.1%
|
| Market Cap |
$2,610.4B |
$267.8B |
| Forward P/E |
28.7x
|
—
|
| EV / EBITDA |
14.4x
|
15.8x
|
| Price / Sales |
3.5x
|
2.1x
|
| Price / FCF |
-1056.0x
|
226.4x
|
| Revenue Growth YoY |
+16.6%
|
+11.3%
|
| Gross Margin |
50.6%
|
64.5%
|
| Operating Margin |
11.5%
|
21.2%
|
| Return on Equity |
23.3%
|
12.6%
|
| Dividend Yield |
0% |
2.06% |
| FCF Yield |
—
|
0.44%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
Wells Fargo is a diversified U.S. bank operating consumer and commercial banking, corporate and investment banking, and wealth management, supported by a large deposit franchise, a $2.3 trillion asset base, nationwide advisory distribution, and increasingly relevant capital-markets capabilities. Business quality is high but not without legacy constraints: return on equity is 12.6%, gross margin i…
Accumulation Zones
| Metric |
AMZN |
WFC |
| Zone Low |
$221.96 |
$77.53 |
| Zone High |
$251.56 |
$87.87 |
| In Buy Zone? |
Yes
|
Yes
|