AMZN vs V: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-04.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
Visa Inc. · Financial Services
$327.24
+27.8% upside to fair value
Grade A
High Quality
QuantHub Verdict
V has more upside to fair value
(+27.8%).
V trades at a lower forward P/E
(28.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
V |
| Current Price |
$242.67 |
$327.24 |
| Fair Value Estimate |
$295.95 |
$418.15 |
| Upside to Fair Value |
+22.0%
|
+27.8%
|
| Market Cap |
$2,610.4B |
$627.3B |
| Forward P/E |
28.7x
|
28.2x
|
| EV / EBITDA |
14.4x
|
22.6x
|
| Price / Sales |
3.5x
|
14.6x
|
| Price / FCF |
-1056.0x
|
29.6x
|
| Revenue Growth YoY |
+16.6%
|
+17.1%
|
| Gross Margin |
50.6%
|
81.3%
|
| Operating Margin |
11.5%
|
61.1%
|
| Return on Equity |
23.3%
|
58.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
3.38%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
Visa Inc. operates a global payments network that facilitates electronic funds transfers worldwide, primarily through credit and debit cards. The company benefits from a very strong and widening moat driven by its extensive global card network and acceptance infrastructure, supported by a shareholder-friendly capital allocation policy including high buybacks and dividends. Visa's business quality…
Accumulation Zones
| Metric |
AMZN |
V |
| Zone Low |
$221.96 |
$313.61 |
| Zone High |
$251.56 |
$355.43 |
| In Buy Zone? |
Yes
|
Yes
|