AMZN vs UPS: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-04.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
United Parcel Service, Inc. · Industrials
$105.00
+12.9% upside to fair value
Grade B
QuantHub Verdict
AMZN has more upside to fair value
(+22.0%).
UPS trades at a lower forward P/E
(17.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
UPS |
| Current Price |
$242.67 |
$105.00 |
| Fair Value Estimate |
$295.95 |
$118.53 |
| Upside to Fair Value |
+22.0%
|
+12.9%
|
| Market Cap |
$2,610.4B |
$89.2B |
| Forward P/E |
28.7x
|
17.0x
|
| EV / EBITDA |
14.4x
|
9.6x
|
| Price / Sales |
3.5x
|
1.0x
|
| Price / FCF |
-1056.0x
|
19.8x
|
| Revenue Growth YoY |
+16.6%
|
-1.6%
|
| Gross Margin |
50.6%
|
17.8%
|
| Operating Margin |
11.5%
|
8.5%
|
| Return on Equity |
23.3%
|
33.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
5.06%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
United Parcel Service, Inc. operates as a global integrated freight and logistics company with a strong presence in U.S. domestic package delivery, international package services, and supply chain solutions. The company benefits from a durable competitive moat supported by its extensive network capabilities, premium service positioning, and strategic focus on higher-margin segments such as health…
Accumulation Zones
| Metric |
AMZN |
UPS |
| Zone Low |
$221.96 |
$88.90 |
| Zone High |
$251.56 |
$100.75 |
| In Buy Zone? |
Yes
|
No
|