AMZN vs SBUX: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
AMZN has more upside to fair value
(+18.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
SBUX |
| Current Price |
$251.19 |
$96.67 |
| Fair Value Estimate |
$297.67 |
$108.52 |
| Upside to Fair Value |
+18.5%
|
+12.3%
|
| Market Cap |
$2,702.1B |
$110.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
22.0x
|
| Price / Sales |
3.5x
|
2.9x
|
| Price / FCF |
—
|
30.4x
|
| Revenue Growth YoY |
+19.6%
|
-1.4%
|
| Gross Margin |
50.8%
|
31.7%
|
| Operating Margin |
12.1%
|
9.4%
|
| Return on Equity |
30.5%
|
-24.3%
|
| Dividend Yield |
0% |
2.57% |
| FCF Yield |
—
|
3.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Accumulation Zones
| Metric |
AMZN |
SBUX |
| Zone Low |
$223.25 |
$81.39 |
| Zone High |
$253.02 |
$92.24 |
| In Buy Zone? |
Yes
|
No
|