AMZN vs SBUX: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-20.
Amazon.com, Inc. · Consumer Cyclical
$259.34
+21.8% upside to fair value
Grade B
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$96.60
-12.3% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
AMZN has more upside to fair value
(+21.8%).
AMZN trades at a lower forward P/E
(26.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
SBUX |
| Current Price |
$259.34 |
$96.60 |
| Fair Value Estimate |
$316.00 |
$84.75 |
| Upside to Fair Value |
+21.8%
|
-12.3%
|
| Market Cap |
$2,789.8B |
$110.1B |
| Forward P/E |
26.5x
|
42.2x
|
| EV / EBITDA |
16.8x
|
22.5x
|
| Price / Sales |
3.9x
|
3.0x
|
| Price / FCF |
—
|
45.1x
|
| Revenue Growth YoY |
+17.0%
|
+2.8%
|
| Gross Margin |
51.8%
|
24.2%
|
| Operating Margin |
13.1%
|
9.6%
|
| Return on Equity |
21.5%
|
-22.9%
|
| Dividend Yield |
0% |
2.55% |
| FCF Yield |
-0.81%
|
2.2%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Amazon delivered a landmark Q1 2026 with revenue of $181.5 billion up 17% year over year and diluted EPS of $2.78 versus the $1.63 consensus, driven by AWS reaccelerating to 28% growth, its fastest pace in fifteen quarters, and a record consolidated operating margin of 13.1%. AWS generated $37.6 billion in revenue at a 37.7% segment operating margin, contributing $14.2 billion in operating income…
Starbucks is the world's largest specialty coffee retailer with over 39,000 stores across 86 markets, generating $37.2B in annual revenue. Under CEO Brian Niccol, now 19 months into his tenure after joining from Chipotle in September 2024, the company is executing the Back to Starbucks operational turnaround focused on service speed, menu simplification, and store experience reinvention. At P/S 2…
Accumulation Zones
| Metric |
AMZN |
SBUX |
| Zone Low |
$237.00 |
$63.56 |
| Zone High |
$268.60 |
$72.04 |
| In Buy Zone? |
Yes
|
No
|