AMZN vs QCOM: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
QUALCOMM Incorporated · Technology
$201.97
-21.1% upside to fair value
Med Conviction
Grade D
High Quality
QuantHub Verdict
AMZN has more upside to fair value
(+18.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
QCOM |
| Current Price |
$251.19 |
$201.97 |
| Fair Value Estimate |
$297.67 |
$159.42 |
| Upside to Fair Value |
+18.5%
|
-21.1%
|
| Market Cap |
$2,702.1B |
$212.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
16.5x
|
| Price / Sales |
3.5x
|
4.8x
|
| Price / FCF |
—
|
20.5x
|
| Revenue Growth YoY |
+19.6%
|
-4.0%
|
| Gross Margin |
50.8%
|
54.2%
|
| Operating Margin |
12.1%
|
23.2%
|
| Return on Equity |
30.5%
|
37.3%
|
| Dividend Yield |
0% |
1.79% |
| FCF Yield |
—
|
4.88%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Qualcomm develops foundational wireless technologies and monetizes them through two main engines: QCT, which supplies Snapdragon application processors and modems, and QTL, which licenses a standards-essential patent portfolio covering CDMA2000, WCDMA, LTE and 5G. The licensing arm and the company's entrenched position in premium Android handsets give it a genuinely high-quality business, evidenc…
Accumulation Zones
| Metric |
AMZN |
QCOM |
| Zone Low |
$223.25 |
$119.56 |
| Zone High |
$253.02 |
$135.51 |
| In Buy Zone? |
Yes
|
No
|