AMZN vs PYPL: Which Is the Better Buy?

Side-by-side comparison of Amazon.com, Inc. and PayPal Holdings, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-05.
Amazon.com, Inc. · Consumer Cyclical
$250.56
+32.0% upside to fair value
Grade B High Quality
VS
PayPal Holdings, Inc. · Financial Services
$50.39
+110.0% upside to fair value
Grade B
QuantHub Verdict
PYPL has more upside to fair value (+110.0%). PYPL trades at a lower forward P/E (9.0x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric AMZN PYPL
Current Price $250.56 $50.39
Fair Value Estimate $330.77 $105.84
Upside to Fair Value +32.0% +110.0%
Market Cap $2,689.7B $45.3B
Forward P/E 34.5x 9.0x
EV / EBITDA 16.7x 6.1x
Price / Sales 3.8x 1.4x
Price / FCF 349.5x 8.2x
Revenue Growth YoY +13.6% +3.7%
Gross Margin 50.3% 46.6%
Operating Margin 11.2% 18.3%
Return on Equity 21.9% 25.9%
Dividend Yield 0% 0%
FCF Yield 0.29% 12.27%
Analyst Consensus Strong Buy Sell
Investment Thesis
AMZN — Amazon.com, Inc.
Amazon.com, Inc. operates as a global leader in e-commerce and cloud computing, generating $716.9 billion in net sales for fiscal 2025 with a strong presence in North America, International markets, and AWS. The company benefits from durable competitive moats in e-commerce, where it is America’s largest online retailer with over four times the sales of its nearest rival as of 2015, and in cloud c…
PYPL — PayPal Holdings, Inc.
PayPal Holdings, Inc. operates as a leading digital payments platform offering transaction processing and value-added financial services such as consumer credit and BNPL products. The business quality is medium due to a narrowing competitive moat amid increasing pressure from big tech competitors and slowing growth in its core branded checkout segment. The stock is currently mispriced and cheap, …
Accumulation Zones
Metric AMZN PYPL
Zone Low $248.08 $79.38
Zone High $281.15 $89.96
In Buy Zone? Yes Yes
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