AMZN vs PLTR: Which Is the Better Buy?

Side-by-side comparison of Amazon.com, Inc. and Palantir Technologies Inc. — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-04.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B High Quality
VS
Palantir Technologies Inc. · Technology
$128.47
-41.4% upside to fair value
Grade C High Quality
QuantHub Verdict
AMZN has more upside to fair value (+22.0%). AMZN trades at a lower forward P/E (28.7x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric AMZN PLTR
Current Price $242.67 $128.47
Fair Value Estimate $295.95 $75.23
Upside to Fair Value +22.0% -41.4%
Market Cap $2,610.4B $295.0B
Forward P/E 28.7x 133.8x
EV / EBITDA 14.4x 124.7x
Price / Sales 3.5x 56.5x
Price / FCF -1056.0x 109.7x
Revenue Growth YoY +16.6% +84.7%
Gross Margin 50.6% 84.1%
Operating Margin 11.5% 38.1%
Return on Equity 23.3% 32.2%
Dividend Yield 0% 0%
FCF Yield 0.91%
Analyst Consensus Strong Buy Buy
Investment Thesis
AMZN — Amazon.com, Inc.
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
PLTR — Palantir Technologies Inc.
Palantir Technologies Inc. is a software infrastructure company specializing in data analytics platforms primarily serving government and commercial clients. The company benefits from a durable competitive moat in government and select commercial verticals, driven by long-tenured founder leadership and high insider ownership. Palantir exhibits very strong recent growth with revenue up approximate…
Accumulation Zones
Metric AMZN PLTR
Zone Low $221.96 $56.42
Zone High $251.56 $63.95
In Buy Zone? Yes No
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