AMZN vs PFE: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Pfizer Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-20.
Amazon.com, Inc. · Consumer Cyclical
$259.34
+21.8% upside to fair value
Grade B
High Quality
VS
Pfizer Inc. · Healthcare
$26.33
+28.6% upside to fair value
Grade B
QuantHub Verdict
PFE has more upside to fair value
(+28.6%).
PFE trades at a lower forward P/E
(19.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
PFE |
| Current Price |
$259.34 |
$26.33 |
| Fair Value Estimate |
$316.00 |
$33.85 |
| Upside to Fair Value |
+21.8%
|
+28.6%
|
| Market Cap |
$2,789.8B |
$149.8B |
| Forward P/E |
26.5x
|
19.3x
|
| EV / EBITDA |
16.8x
|
12.9x
|
| Price / Sales |
3.9x
|
2.4x
|
| Price / FCF |
—
|
16.5x
|
| Revenue Growth YoY |
+17.0%
|
-1.2%
|
| Gross Margin |
51.8%
|
70.3%
|
| Operating Margin |
13.1%
|
24.7%
|
| Return on Equity |
21.5%
|
8.7%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
-0.81%
|
6.06%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Amazon delivered a landmark Q1 2026 with revenue of $181.5 billion up 17% year over year and diluted EPS of $2.78 versus the $1.63 consensus, driven by AWS reaccelerating to 28% growth, its fastest pace in fifteen quarters, and a record consolidated operating margin of 13.1%. AWS generated $37.6 billion in revenue at a 37.7% segment operating margin, contributing $14.2 billion in operating income…
Pfizer Inc. is a leading global pharmaceutical company specializing in drug manufacturing with a strong presence in vaccines, oncology, and primary care. The company benefits from a seasoned leadership team under CEO Albert Bourla, who has driven a strategic transformation focusing on science-driven innovation and portfolio optimization. Despite a high gross margin of 70.3% and solid operating ma…
Accumulation Zones
| Metric |
AMZN |
PFE |
| Zone Low |
$237.00 |
$25.39 |
| Zone High |
$268.60 |
$28.77 |
| In Buy Zone? |
Yes
|
Yes
|