AMZN vs NOW: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+45.0%).
AMZN trades at a lower forward P/E
(28.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
NOW |
| Current Price |
$242.67 |
$103.24 |
| Fair Value Estimate |
$295.95 |
$149.70 |
| Upside to Fair Value |
+22.0%
|
+45.0%
|
| Market Cap |
$2,610.4B |
$106.5B |
| Forward P/E |
28.7x
|
61.1x
|
| EV / EBITDA |
14.4x
|
32.9x
|
| Price / Sales |
3.5x
|
7.6x
|
| Price / FCF |
-1056.0x
|
23.0x
|
| Revenue Growth YoY |
+16.6%
|
+22.1%
|
| Gross Margin |
50.6%
|
76.6%
|
| Operating Margin |
11.5%
|
13.4%
|
| Return on Equity |
23.3%
|
15.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
4.35%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
Accumulation Zones
| Metric |
AMZN |
NOW |
| Zone Low |
$221.96 |
$112.27 |
| Zone High |
$251.56 |
$127.24 |
| In Buy Zone? |
Yes
|
Yes
|