AMZN vs NFLX: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Netflix, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Amazon.com, Inc. · Consumer Cyclical
$250.56
+32.0% upside to fair value
Grade B
High Quality
VS
Netflix, Inc. · Communication Services
$91.02
+95.7% upside to fair value
Grade B
High Quality
QuantHub Verdict
NFLX has more upside to fair value
(+95.7%).
NFLX trades at a lower forward P/E
(28.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
NFLX |
| Current Price |
$250.56 |
$91.02 |
| Fair Value Estimate |
$330.77 |
$178.10 |
| Upside to Fair Value |
+32.0%
|
+95.7%
|
| Market Cap |
$2,689.7B |
$383.3B |
| Forward P/E |
34.5x
|
28.7x
|
| EV / EBITDA |
16.7x
|
11.4x
|
| Price / Sales |
3.8x
|
8.2x
|
| Price / FCF |
349.5x
|
32.2x
|
| Revenue Growth YoY |
+13.6%
|
+16.2%
|
| Gross Margin |
50.3%
|
49.0%
|
| Operating Margin |
11.2%
|
29.7%
|
| Return on Equity |
21.9%
|
49.2%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
0.29%
|
3.1%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates as a global leader in e-commerce and cloud computing, generating $716.9 billion in net sales for fiscal 2025 with a strong presence in North America, International markets, and AWS. The company benefits from durable competitive moats in e-commerce, where it is America’s largest online retailer with over four times the sales of its nearest rival as of 2015, and in cloud c…
Netflix, Inc. operates a leading global streaming entertainment service with a dominant streaming segment accounting for nearly 100% of its revenue. The company benefits from a high-quality business model characterized by strong revenue growth of 16.2% and earnings growth of 82.8% in the most recent quarter, a robust 49.2% return on equity, and healthy margins with a 29.7% operating margin and 28…
Accumulation Zones
| Metric |
AMZN |
NFLX |
| Zone Low |
$248.08 |
$133.57 |
| Zone High |
$281.15 |
$151.38 |
| In Buy Zone? |
Yes
|
Yes
|