AMZN vs MSFT: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Microsoft Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-04.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
Microsoft Corporation · Technology
$379.40
+45.0% upside to fair value
Grade A
High Quality
QuantHub Verdict
MSFT has more upside to fair value
(+45.0%).
MSFT trades at a lower forward P/E
(22.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
MSFT |
| Current Price |
$242.67 |
$379.40 |
| Fair Value Estimate |
$295.95 |
$550.13 |
| Upside to Fair Value |
+22.0%
|
+45.0%
|
| Market Cap |
$2,610.4B |
$2,818.3B |
| Forward P/E |
28.7x
|
22.5x
|
| EV / EBITDA |
14.4x
|
14.2x
|
| Price / Sales |
3.5x
|
8.9x
|
| Price / FCF |
-1056.0x
|
38.6x
|
| Revenue Growth YoY |
+16.6%
|
+18.3%
|
| Gross Margin |
50.6%
|
68.3%
|
| Operating Margin |
11.5%
|
46.8%
|
| Return on Equity |
23.3%
|
33.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
2.59%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
Microsoft Corporation is a leading global technology company specializing in cloud computing, productivity software, and enterprise platforms. The company benefits from a very strong and widening competitive moat supported by scale, switching costs, an integrated ecosystem, and disciplined capital allocation including large buybacks and dividends. Its business quality is high, demonstrated by a 3…
Accumulation Zones
| Metric |
AMZN |
MSFT |
| Zone Low |
$221.96 |
$412.60 |
| Zone High |
$251.56 |
$467.61 |
| In Buy Zone? |
Yes
|
Yes
|