AMZN vs META: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Meta Platforms, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-10.
Amazon.com, Inc. · Consumer Cyclical
$238.12
+59.3% upside to fair value
Grade B
High Quality
VS
Meta Platforms, Inc. · Communication Services
$611.40
+12.9% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
AMZN has more upside to fair value
(+59.3%).
META trades at a lower forward P/E
(23.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
META |
| Current Price |
$238.12 |
$611.40 |
| Fair Value Estimate |
$379.40 |
$690.00 |
| Upside to Fair Value |
+59.3%
|
+12.9%
|
| Market Cap |
$2,556.2B |
$1,541.3B |
| Forward P/E |
32.8x
|
23.0x
|
| EV / EBITDA |
15.9x
|
18.0x
|
| Price / Sales |
3.6x
|
7.7x
|
| Price / FCF |
332.2x
|
33.4x
|
| Revenue Growth YoY |
+18.4%
|
+22.2%
|
| Gross Margin |
50.3%
|
82.0%
|
| Operating Margin |
11.2%
|
41.4%
|
| Return on Equity |
21.9%
|
30.6%
|
| Dividend Yield |
0% |
0.4% |
| FCF Yield |
0.3%
|
3.0%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates as the world's largest e-commerce and cloud computing company, with a diversified revenue base spanning online retail, third-party seller services, AWS cloud, advertising, and subscription services. The business quality is high due to its durable competitive moats including AWS's leadership in cloud infrastructure and Amazon's dominant e-commerce platform. Despite strong…
Meta Platforms operates the world's largest social media ecosystem (Facebook, Instagram, WhatsApp, Threads) reaching 3.3B+ daily users, generating $201B in revenue predominantly from digital advertising. The company's 82% gross margins and AI-powered ad targeting create an extraordinarily profitable core business. Trading at its 5-year P/E low of 25.5x despite 22% revenue growth, META is cheap on…
Accumulation Zones
| Metric |
AMZN |
META |
| Zone Low |
$284.55 |
$520.00 |
| Zone High |
$322.49 |
$590.00 |
| In Buy Zone? |
Yes
|
No
|