AMZN vs META: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Meta Platforms, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
Meta Platforms, Inc. · Communication Services
$665.60
+21.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
META has more upside to fair value
(+21.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
META |
| Current Price |
$251.19 |
$665.60 |
| Fair Value Estimate |
$297.67 |
$808.00 |
| Upside to Fair Value |
+18.5%
|
+21.4%
|
| Market Cap |
$2,702.1B |
$1,695.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
16.7x
|
| Price / Sales |
3.5x
|
7.4x
|
| Price / FCF |
—
|
41.3x
|
| Revenue Growth YoY |
+19.6%
|
+28.0%
|
| Gross Margin |
50.8%
|
81.7%
|
| Operating Margin |
12.1%
|
38.1%
|
| Return on Equity |
30.5%
|
29.7%
|
| Dividend Yield |
0% |
0.32% |
| FCF Yield |
—
|
2.42%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Meta Platforms operates the Facebook, Instagram, WhatsApp, Messenger and Threads ecosystem, monetizing its unmatched global audience primarily through digital advertising. Business quality is high, supported by 3.60 billion Family daily active people, AI-enhanced ad ranking, 81.7% TTM gross margin, 38.1% TTM operating margin, 29.8% TTM net margin and 29.7% ROE. Revenue grew 28.0% year over year i…
Accumulation Zones
| Metric |
AMZN |
META |
| Zone Low |
$223.25 |
$606.00 |
| Zone High |
$253.02 |
$686.80 |
| In Buy Zone? |
Yes
|
Yes
|