AMZN vs MELI: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and MercadoLibre, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
MercadoLibre, Inc. · Consumer Cyclical
$1,828.94
+25.8% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
MELI has more upside to fair value
(+25.8%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
MELI |
| Current Price |
$251.19 |
$1,828.94 |
| Fair Value Estimate |
$297.67 |
$2,300.00 |
| Upside to Fair Value |
+18.5%
|
+25.8%
|
| Market Cap |
$2,702.1B |
$92.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
33.0x
|
| Price / Sales |
3.5x
|
2.6x
|
| Price / FCF |
—
|
7.4x
|
| Revenue Growth YoY |
+19.6%
|
+49.8%
|
| Gross Margin |
50.8%
|
42.7%
|
| Operating Margin |
12.1%
|
8.3%
|
| Return on Equity |
30.5%
|
26.5%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
13.44%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
MercadoLibre operates Latin America's leading ecommerce marketplace alongside Mercado Pago payments, credit, logistics, advertising and loyalty products, creating a broad ecosystem with meaningful network effects and cross-sell. Business momentum remains strong: revenue and financial income grew 49.8% year over year in the most recent quarter to $10.169 billion, GMV increased 44%, TPV rose 56%, a…
Accumulation Zones
| Metric |
AMZN |
MELI |
| Zone Low |
$223.25 |
$1,725.00 |
| Zone High |
$253.02 |
$1,955.00 |
| In Buy Zone? |
Yes
|
Yes
|