AMZN vs MCD: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and McDonald's Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Amazon.com, Inc. · Consumer Cyclical
$238.12
+59.3% upside to fair value
Grade B
High Quality
VS
McDonald's Corporation · Consumer Cyclical
$305.68
+4.7% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
AMZN has more upside to fair value
(+59.3%).
MCD trades at a lower forward P/E
(24.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
MCD |
| Current Price |
$238.12 |
$305.68 |
| Fair Value Estimate |
$379.40 |
$320.00 |
| Upside to Fair Value |
+59.3%
|
+4.7%
|
| Market Cap |
$2,556.2B |
$218.1B |
| Forward P/E |
32.8x
|
24.5x
|
| EV / EBITDA |
15.9x
|
18.6x
|
| Price / Sales |
3.6x
|
8.1x
|
| Price / FCF |
332.2x
|
30.3x
|
| Revenue Growth YoY |
+18.4%
|
+3.7%
|
| Gross Margin |
50.3%
|
57.4%
|
| Operating Margin |
11.2%
|
46.1%
|
| Return on Equity |
21.9%
|
—
|
| Dividend Yield |
0% |
2.4% |
| FCF Yield |
0.3%
|
3.3%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com, Inc. operates as the world's largest e-commerce and cloud computing company, with a diversified revenue base spanning online retail, third-party seller services, AWS cloud, advertising, and subscription services. The business quality is high due to its durable competitive moats including AWS's leadership in cloud infrastructure and Amazon's dominant e-commerce platform. Despite strong…
McDonald's operates the world's largest quick-service restaurant franchise with over 40,000 locations across 100+ countries, generating $26.9B in FY2025 revenue with roughly 60% from franchised operations. The asset-light franchise model produces 46% operating margins and $7.2B in annual free cash flow. Revenue growth reaccelerated modestly to 3.7% in FY2025 from 1.7% in FY2024, driven by the Int…
Accumulation Zones
| Metric |
AMZN |
MCD |
| Zone Low |
$284.55 |
$240.00 |
| Zone High |
$322.49 |
$272.00 |
| In Buy Zone? |
Yes
|
No
|