AMZN vs MAR: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Amazon.com, Inc. · Consumer Cyclical
$238.12
+59.3% upside to fair value
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
QuantHub Verdict
AMZN has more upside to fair value
(+59.3%).
AMZN trades at a lower forward P/E
(32.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
MAR |
| Current Price |
$238.12 |
$377.93 |
| Fair Value Estimate |
$379.40 |
$315.15 |
| Upside to Fair Value |
+59.3%
|
-16.6%
|
| Market Cap |
$2,556.2B |
$100.2B |
| Forward P/E |
32.8x
|
39.0x
|
| EV / EBITDA |
15.9x
|
25.3x
|
| Price / Sales |
3.6x
|
3.8x
|
| Price / FCF |
332.2x
|
34.6x
|
| Revenue Growth YoY |
+18.4%
|
+3.1%
|
| Gross Margin |
50.3%
|
21.3%
|
| Operating Margin |
11.2%
|
15.8%
|
| Return on Equity |
21.9%
|
-79.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
0.3%
|
2.89%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Amazon.com, Inc. operates as the world's largest e-commerce and cloud computing company, with a diversified revenue base spanning online retail, third-party seller services, AWS cloud, advertising, and subscription services. The business quality is high due to its durable competitive moats including AWS's leadership in cloud infrastructure and Amazon's dominant e-commerce platform. Despite strong…
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-y…
Accumulation Zones
| Metric |
AMZN |
MAR |
| Zone Low |
$284.55 |
$236.36 |
| Zone High |
$322.49 |
$267.88 |
| In Buy Zone? |
Yes
|
No
|