AMZN vs MA: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Mastercard Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Amazon.com, Inc. · Consumer Cyclical
$238.12
+59.3% upside to fair value
Grade B
High Quality
VS
Mastercard Incorporated · Financial Services
$498.66
+22.3% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
AMZN has more upside to fair value
(+59.3%).
MA trades at a lower forward P/E
(25.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
MA |
| Current Price |
$238.12 |
$498.66 |
| Fair Value Estimate |
$379.40 |
$610.00 |
| Upside to Fair Value |
+59.3%
|
+22.3%
|
| Market Cap |
$2,556.2B |
$445.0B |
| Forward P/E |
32.8x
|
25.5x
|
| EV / EBITDA |
15.9x
|
22.4x
|
| Price / Sales |
3.6x
|
13.6x
|
| Price / FCF |
332.2x
|
26.0x
|
| Revenue Growth YoY |
+18.4%
|
+16.4%
|
| Gross Margin |
50.3%
|
83.4%
|
| Operating Margin |
11.2%
|
59.2%
|
| Return on Equity |
21.9%
|
198.4%
|
| Dividend Yield |
0% |
0.65% |
| FCF Yield |
0.3%
|
3.84%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates as the world's largest e-commerce and cloud computing company, with a diversified revenue base spanning online retail, third-party seller services, AWS cloud, advertising, and subscription services. The business quality is high due to its durable competitive moats including AWS's leadership in cloud infrastructure and Amazon's dominant e-commerce platform. Despite strong…
Mastercard operates one of the world's two dominant payment networks, processing over $9 trillion in gross dollar volume annually across 220+ countries. The business generates 83% gross margins and 46% net margins with zero credit risk because Mastercard never lends money, only collecting tolls on every transaction. Value-Added Services (analytics, fraud prevention, cybersecurity) now comprise 41…
Accumulation Zones
| Metric |
AMZN |
MA |
| Zone Low |
$284.55 |
$460.00 |
| Zone High |
$322.49 |
$515.00 |
| In Buy Zone? |
Yes
|
Yes
|