AMZN vs MA: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Mastercard Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
Mastercard Incorporated · Financial Services
$574.42
+25.0% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
MA has more upside to fair value
(+25.0%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
MA |
| Current Price |
$251.19 |
$574.42 |
| Fair Value Estimate |
$297.67 |
$718.00 |
| Upside to Fair Value |
+18.5%
|
+25.0%
|
| Market Cap |
$2,702.1B |
$503.8B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
23.4x
|
| Price / Sales |
3.5x
|
14.4x
|
| Price / FCF |
—
|
30.8x
|
| Revenue Growth YoY |
+19.6%
|
+14.1%
|
| Gross Margin |
50.8%
|
100%
|
| Operating Margin |
12.1%
|
59.8%
|
| Return on Equity |
30.5%
|
232.5%
|
| Dividend Yield |
0% |
0.59% |
| FCF Yield |
—
|
3.25%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Mastercard operates a global payments network that connects issuers, acquirers, merchants and consumers across more than 200 countries and territories, monetizing payment volumes, cross-border activity and higher-growth value-added services. Business quality is high because its two-sided network, trusted authorization-clearing-settlement infrastructure, brand, security capabilities and broad acce…
Accumulation Zones
| Metric |
AMZN |
MA |
| Zone Low |
$223.25 |
$538.50 |
| Zone High |
$253.02 |
$610.30 |
| In Buy Zone? |
Yes
|
Yes
|