AMZN vs MA: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Mastercard Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
Mastercard Incorporated · Financial Services
$543.60
+45.0% upside to fair value
High Conviction
Grade A
High Quality
QuantHub Verdict
MA has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
MA |
| Current Price |
$242.67 |
$543.60 |
| Fair Value Estimate |
$295.95 |
$788.22 |
| Upside to Fair Value |
+22.0%
|
+45.0%
|
| Market Cap |
$2,610.4B |
$480.3B |
| Forward P/E |
28.7x
|
—
|
| EV / EBITDA |
14.4x
|
23.3x
|
| Price / Sales |
3.5x
|
14.2x
|
| Price / FCF |
-1056.0x
|
27.1x
|
| Revenue Growth YoY |
+16.6%
|
+15.8%
|
| Gross Margin |
50.6%
|
83.0%
|
| Operating Margin |
11.5%
|
59.4%
|
| Return on Equity |
23.3%
|
206.1%
|
| Dividend Yield |
0% |
0.62% |
| FCF Yield |
—
|
3.69%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
Mastercard operates a global two-sided payments network that connects issuers, acquirers, merchants and cardholders, monetizing payment volumes and an expanding set of security, data, authentication and other value-added services. Business quality is high: the network benefits from powerful acceptance and scale effects, 83.0% gross margin, 59.4% operating margin, 45.9% net margin, 206.1% ROE, and…
Accumulation Zones
| Metric |
AMZN |
MA |
| Zone Low |
$221.96 |
$591.16 |
| Zone High |
$251.56 |
$669.99 |
| In Buy Zone? |
Yes
|
Yes
|