AMZN vs MA: Which Is the Better Buy?

Side-by-side comparison of Amazon.com, Inc. and Mastercard Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-20.
Amazon.com, Inc. · Consumer Cyclical
$259.34
+21.8% upside to fair value
Grade B High Quality
VS
Mastercard Incorporated · Financial Services
$499.81
+5.0% upside to fair value
Grade B+ High Quality
QuantHub Verdict
AMZN has more upside to fair value (+21.8%). AMZN trades at a lower forward P/E (26.5x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric AMZN MA
Current Price $259.34 $499.81
Fair Value Estimate $316.00 $525.00
Upside to Fair Value +21.8% +5.0%
Market Cap $2,789.8B $441.6B
Forward P/E 26.5x 28.6x
EV / EBITDA 16.8x 21.3x
Price / Sales 3.9x 13.0x
Price / FCF 24.9x
Revenue Growth YoY +17.0% +15.8%
Gross Margin 51.8% 83.0%
Operating Margin 13.1% 59.4%
Return on Equity 21.5% 206.1%
Dividend Yield 0% 0.6%
FCF Yield -0.81% 4.01%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
AMZN — Amazon.com, Inc.
Amazon delivered a landmark Q1 2026 with revenue of $181.5 billion up 17% year over year and diluted EPS of $2.78 versus the $1.63 consensus, driven by AWS reaccelerating to 28% growth, its fastest pace in fifteen quarters, and a record consolidated operating margin of 13.1%. AWS generated $37.6 billion in revenue at a 37.7% segment operating margin, contributing $14.2 billion in operating income…
MA — Mastercard Incorporated
Mastercard is one of two global payment network duopolists alongside Visa, with structurally high margins (83% gross, 59% operating, 46% net), powerful network effects, and durable secular tailwinds from the ongoing cash-to-card and card-to-digital migration. Q1 2026 results reported April 30 showed revenue of $8.40 billion (+15.8% YoY) and EPS of $4.35 (+20.8% YoY), driven by continued cross-bor…
Accumulation Zones
Metric AMZN MA
Zone Low $237.00 $393.75
Zone High $268.60 $446.25
In Buy Zone? Yes No
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