AMZN vs LULU: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Lululemon Athletica Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Amazon.com, Inc. · Consumer Cyclical
$244.39
-144.9% upside to fair value
Grade D
High Quality
VS
Lululemon Athletica Inc. · Consumer Cyclical
$111.77
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
LULU has more upside to fair value
(+45.0%).
LULU trades at a lower forward P/E
(9.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
LULU |
| Current Price |
$244.39 |
$111.77 |
| Fair Value Estimate |
$-109.65 |
$162.07 |
| Upside to Fair Value |
-144.9%
|
+45.0%
|
| Market Cap |
$2,628.9B |
$12.7B |
| Forward P/E |
28.8x
|
9.1x
|
| EV / EBITDA |
14.5x
|
5.1x
|
| Price / Sales |
3.5x
|
1.1x
|
| Price / FCF |
-1063.5x
|
9.9x
|
| Revenue Growth YoY |
+16.6%
|
+4.3%
|
| Gross Margin |
50.6%
|
55.7%
|
| Operating Margin |
11.5%
|
18.2%
|
| Return on Equity |
23.3%
|
31.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
10.08%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Amazon.com, Inc. operates as a global leader in e-commerce and cloud computing, with a dominant position in U.S. online retail and a rapidly growing AWS cloud segment. The company benefits from a high-quality business model characterized by strong revenue growth of 16.6% and earnings growth of 76.7% in the most recent quarter, a robust ROE of 23.3%, and high gross margins of 50.6%. However, the s…
Lululemon Athletica Inc. operates in the premium athletic apparel retail sector, leveraging a strong brand and a durable competitive moat driven by product innovation and global expansion, particularly in China. The company has demonstrated solid capital allocation with organic growth and buybacks, though it faces near-term earnings pressure with a 38% decline in quarterly earnings year-over-year…
Accumulation Zones
| Metric |
AMZN |
LULU |
| Zone Low |
$-82.24 |
$121.55 |
| Zone High |
$-93.20 |
$137.76 |
| In Buy Zone? |
No
|
Yes
|