AMZN vs KO: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Amazon.com, Inc. · Consumer Cyclical
$250.56
+32.0% upside to fair value
Grade B
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
QuantHub Verdict
AMZN has more upside to fair value
(+32.0%).
KO trades at a lower forward P/E
(24.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
KO |
| Current Price |
$250.56 |
$78.19 |
| Fair Value Estimate |
$330.77 |
$72.12 |
| Upside to Fair Value |
+32.0%
|
-7.8%
|
| Market Cap |
$2,689.7B |
$336.5B |
| Forward P/E |
34.5x
|
24.6x
|
| EV / EBITDA |
16.7x
|
19.9x
|
| Price / Sales |
3.8x
|
6.8x
|
| Price / FCF |
349.5x
|
26.8x
|
| Revenue Growth YoY |
+13.6%
|
+12.1%
|
| Gross Margin |
50.3%
|
61.7%
|
| Operating Margin |
11.2%
|
29.3%
|
| Return on Equity |
21.9%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
0.29%
|
3.73%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates as a global leader in e-commerce and cloud computing, generating $716.9 billion in net sales for fiscal 2025 with a strong presence in North America, International markets, and AWS. The company benefits from durable competitive moats in e-commerce, where it is America’s largest online retailer with over four times the sales of its nearest rival as of 2015, and in cloud c…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Accumulation Zones
| Metric |
AMZN |
KO |
| Zone Low |
$248.08 |
$54.09 |
| Zone High |
$281.15 |
$61.30 |
| In Buy Zone? |
Yes
|
No
|