AMZN vs JPM: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and JPMorgan Chase & Co. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-18.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
JPM |
| Current Price |
$251.19 |
$350.13 |
| Fair Value Estimate |
$297.67 |
$444.48 |
| Upside to Fair Value |
+18.5%
|
+26.9%
|
| Market Cap |
$2,702.1B |
$938.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
20.0x
|
| Price / Sales |
3.5x
|
3.1x
|
| Price / FCF |
—
|
—
|
| Revenue Growth YoY |
+19.6%
|
+17.9%
|
| Gross Margin |
50.8%
|
62.6%
|
| Operating Margin |
12.1%
|
28.2%
|
| Return on Equity |
30.5%
|
17.8%
|
| Dividend Yield |
0% |
1.71% |
| FCF Yield |
—
|
—
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
Accumulation Zones
| Metric |
AMZN |
JPM |
| Zone Low |
$223.25 |
$333.36 |
| Zone High |
$253.02 |
$377.81 |
| In Buy Zone? |
Yes
|
Yes
|