AMZN vs JPM: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and JPMorgan Chase & Co. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Amazon.com, Inc. · Consumer Cyclical
$238.12
+59.3% upside to fair value
Grade B
High Quality
VS
JPMorgan Chase & Co. · Financial Services
$309.87
-6.4% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
AMZN has more upside to fair value
(+59.3%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
JPM |
| Current Price |
$238.12 |
$309.87 |
| Fair Value Estimate |
$379.40 |
$290.00 |
| Upside to Fair Value |
+59.3%
|
-6.4%
|
| Market Cap |
$2,556.2B |
$835.7B |
| Forward P/E |
32.8x
|
14.3x
|
| EV / EBITDA |
15.9x
|
17.6x
|
| Price / Sales |
3.6x
|
3.0x
|
| Price / FCF |
332.2x
|
—
|
| Revenue Growth YoY |
+18.4%
|
+3.3%
|
| Gross Margin |
50.3%
|
59.99%
|
| Operating Margin |
11.2%
|
25.9%
|
| Return on Equity |
21.9%
|
15.95%
|
| Dividend Yield |
0% |
1.9% |
| FCF Yield |
0.3%
|
—
|
| Analyst Consensus |
Strong Buy
|
Overweight
|
Investment Thesis
Amazon.com, Inc. operates as the world's largest e-commerce and cloud computing company, with a diversified revenue base spanning online retail, third-party seller services, AWS cloud, advertising, and subscription services. The business quality is high due to its durable competitive moats including AWS's leadership in cloud infrastructure and Amazon's dominant e-commerce platform. Despite strong…
JPMorgan Chase is the largest U.S. bank by assets ($4.4T) and the most diversified financial services franchise globally, operating across consumer banking, investment banking, commercial banking, and asset management. Under Jamie Dimon's two-decade leadership, the firm has consistently gained market share, delivered sector-leading ROE of 16%, and invested aggressively in technology ($17B+ annual…
Accumulation Zones
| Metric |
AMZN |
JPM |
| Zone Low |
$284.55 |
$220.00 |
| Zone High |
$322.49 |
$250.00 |
| In Buy Zone? |
Yes
|
No
|