AMZN vs HON: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Honeywell International Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Amazon.com, Inc. · Consumer Cyclical
$238.12
+59.3% upside to fair value
Grade B
High Quality
VS
Honeywell International Inc. · Industrials
$235.04
-9.9% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
AMZN has more upside to fair value
(+59.3%).
HON trades at a lower forward P/E
(22.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
HON |
| Current Price |
$238.12 |
$235.04 |
| Fair Value Estimate |
$379.40 |
$211.73 |
| Upside to Fair Value |
+59.3%
|
-9.9%
|
| Market Cap |
$2,556.2B |
$149.4B |
| Forward P/E |
32.8x
|
22.3x
|
| EV / EBITDA |
15.9x
|
16.9x
|
| Price / Sales |
3.6x
|
4.0x
|
| Price / FCF |
332.2x
|
27.7x
|
| Revenue Growth YoY |
+18.4%
|
-2.7%
|
| Gross Margin |
50.3%
|
36.9%
|
| Operating Margin |
11.2%
|
17.7%
|
| Return on Equity |
21.9%
|
33.28%
|
| Dividend Yield |
0% |
1.92% |
| FCF Yield |
0.3%
|
3.61%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com, Inc. operates as the world's largest e-commerce and cloud computing company, with a diversified revenue base spanning online retail, third-party seller services, AWS cloud, advertising, and subscription services. The business quality is high due to its durable competitive moats including AWS's leadership in cloud infrastructure and Amazon's dominant e-commerce platform. Despite strong…
Honeywell is a diversified industrial conglomerate in the final stages of a transformative three-way separation into Honeywell Aerospace, Solstice Advanced Materials, and a retained Automation entity, targeting Q3 2026 completion. The business generated 33% ROE and $5.4B in free cash flow on $37.4B revenue in FY2025, supported by a record $37B backlog with 23% organic order growth in Q4. At $235 …
Accumulation Zones
| Metric |
AMZN |
HON |
| Zone Low |
$284.55 |
$158.80 |
| Zone High |
$322.49 |
$179.97 |
| In Buy Zone? |
Yes
|
No
|