AMZN vs HON: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Honeywell International Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
Honeywell International Inc. · Industrials
$212.55
-8.5% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
AMZN has more upside to fair value
(+18.5%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
HON |
| Current Price |
$251.19 |
$212.55 |
| Fair Value Estimate |
$297.67 |
$194.50 |
| Upside to Fair Value |
+18.5%
|
-8.5%
|
| Market Cap |
$2,702.1B |
$67.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
7.4x
|
| Price / Sales |
3.5x
|
1.9x
|
| Price / FCF |
—
|
16.4x
|
| Revenue Growth YoY |
+19.6%
|
-6.1%
|
| Gross Margin |
50.8%
|
36.6%
|
| Operating Margin |
12.1%
|
14.1%
|
| Return on Equity |
30.5%
|
41.7%
|
| Dividend Yield |
0% |
2.09% |
| FCF Yield |
—
|
6.11%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Honeywell International Inc. is a 101,000-employee diversified industrial technology and manufacturing conglomerate, led by CEO Vimal Kapur, spanning Aerospace, Building Technologies, Performance Materials and Technologies, and Safety and Productivity Solutions. Business quality is solid but not exceptional: the company carries a durable intangible-asset and switching-cost moat in aerospace avion…
Accumulation Zones
| Metric |
AMZN |
HON |
| Zone Low |
$223.25 |
$145.88 |
| Zone High |
$253.02 |
$165.32 |
| In Buy Zone? |
Yes
|
No
|