AMZN vs GS: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$923.29
+25.9% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
GS has more upside to fair value
(+25.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
GS |
| Current Price |
$251.19 |
$923.29 |
| Fair Value Estimate |
$297.67 |
$1,162.79 |
| Upside to Fair Value |
+18.5%
|
+25.9%
|
| Market Cap |
$2,702.1B |
$272.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
26.3x
|
| Price / Sales |
3.5x
|
2.3x
|
| Price / FCF |
—
|
—
|
| Revenue Growth YoY |
+19.6%
|
+22.9%
|
| Gross Margin |
50.8%
|
57.3%
|
| Operating Margin |
12.1%
|
24.8%
|
| Return on Equity |
30.5%
|
17.0%
|
| Dividend Yield |
0% |
1.95% |
| FCF Yield |
—
|
—
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Goldman Sachs is a global financial services firm operating four divisions: Investment Banking, Global Markets, Asset Management, and Consumer & Wealth Management, with 46,200 full-time employees and a market cap of $272.38 billion at a current price of $923.29. The business quality is high because of its leading franchise in advisory, underwriting, and trading, evidenced by a 17.0% ROE, a 57.3% …
Accumulation Zones
| Metric |
AMZN |
GS |
| Zone Low |
$223.25 |
$872.09 |
| Zone High |
$253.02 |
$988.37 |
| In Buy Zone? |
Yes
|
Yes
|