AMZN vs GS: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Amazon.com, Inc. · Consumer Cyclical
$238.12
+59.3% upside to fair value
Grade B
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$907.80
-3.1% upside to fair value
Low Conviction
Grade C+
QuantHub Verdict
AMZN has more upside to fair value
(+59.3%).
GS trades at a lower forward P/E
(15.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
GS |
| Current Price |
$238.12 |
$907.80 |
| Fair Value Estimate |
$379.40 |
$880.00 |
| Upside to Fair Value |
+59.3%
|
-3.1%
|
| Market Cap |
$2,556.2B |
$269.4B |
| Forward P/E |
32.8x
|
15.6x
|
| EV / EBITDA |
15.9x
|
29.7x
|
| Price / Sales |
3.6x
|
2.1x
|
| Price / FCF |
332.2x
|
—
|
| Revenue Growth YoY |
+18.4%
|
+9.0%
|
| Gross Margin |
50.3%
|
47.5%
|
| Operating Margin |
11.2%
|
17.5%
|
| Return on Equity |
21.9%
|
13.8%
|
| Dividend Yield |
0% |
1.71% |
| FCF Yield |
0.3%
|
—
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com, Inc. operates as the world's largest e-commerce and cloud computing company, with a diversified revenue base spanning online retail, third-party seller services, AWS cloud, advertising, and subscription services. The business quality is high due to its durable competitive moats including AWS's leadership in cloud infrastructure and Amazon's dominant e-commerce platform. Despite strong…
Goldman Sachs remains the premier global investment bank with dominant franchises in M&A advisory, equities trading, and asset management. FY2025 delivered $58.3B net revenues, 15% ROE, and $51.32 diluted EPS, powered by record equities trading and a resurgent IB pipeline. The stock has pulled back 8% from January highs near $985 but still trades at 2.27x book value, well above the 5-year median …
Accumulation Zones
| Metric |
AMZN |
GS |
| Zone Low |
$284.55 |
$600.00 |
| Zone High |
$322.49 |
$680.00 |
| In Buy Zone? |
Yes
|
No
|