AMZN vs GS: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-20.
Amazon.com, Inc. · Consumer Cyclical
$259.34
+21.8% upside to fair value
Grade B
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$926.55
-45.0% upside to fair value
Grade D
QuantHub Verdict
AMZN has more upside to fair value
(+21.8%).
GS trades at a lower forward P/E
(15.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
GS |
| Current Price |
$259.34 |
$926.55 |
| Fair Value Estimate |
$316.00 |
$509.60 |
| Upside to Fair Value |
+21.8%
|
-45.0%
|
| Market Cap |
$2,789.8B |
$275.0B |
| Forward P/E |
26.5x
|
15.6x
|
| EV / EBITDA |
16.8x
|
30.6x
|
| Price / Sales |
3.9x
|
2.5x
|
| Price / FCF |
—
|
-5.8x
|
| Revenue Growth YoY |
+17.0%
|
-45.4%
|
| Gross Margin |
51.8%
|
55.5%
|
| Operating Margin |
13.1%
|
20.5%
|
| Return on Equity |
21.5%
|
14.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
-0.81%
|
—
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Amazon delivered a landmark Q1 2026 with revenue of $181.5 billion up 17% year over year and diluted EPS of $2.78 versus the $1.63 consensus, driven by AWS reaccelerating to 28% growth, its fastest pace in fifteen quarters, and a record consolidated operating margin of 13.1%. AWS generated $37.6 billion in revenue at a 37.7% segment operating margin, contributing $14.2 billion in operating income…
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. The company benefits from a high-quality business model characterized by strong brand recognition, deep client relationships, and a history of stable leadership. However, the stock is currently significantly overvalued, tra…
Accumulation Zones
| Metric |
AMZN |
GS |
| Zone Low |
$237.00 |
$382.20 |
| Zone High |
$268.60 |
$433.16 |
| In Buy Zone? |
Yes
|
No
|