AMZN vs GS: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Goldman Sachs Group, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-14.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
The Goldman Sachs Group, Inc. · Financial Services
$1,045.91
-45.0% upside to fair value
Grade D
QuantHub Verdict
AMZN has more upside to fair value
(+22.0%).
GS trades at a lower forward P/E
(23.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
GS |
| Current Price |
$242.67 |
$1,045.91 |
| Fair Value Estimate |
$295.95 |
$575.25 |
| Upside to Fair Value |
+22.0%
|
-45.0%
|
| Market Cap |
$2,610.4B |
$308.6B |
| Forward P/E |
28.7x
|
23.6x
|
| EV / EBITDA |
14.4x
|
15.9x
|
| Price / Sales |
3.5x
|
3.1x
|
| Price / FCF |
-1056.0x
|
-7.4x
|
| Revenue Growth YoY |
+16.6%
|
-35.0%
|
| Gross Margin |
50.6%
|
47.4%
|
| Operating Margin |
11.5%
|
17.8%
|
| Return on Equity |
23.3%
|
15.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
—
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
The Goldman Sachs Group, Inc. operates as a leading global financial services firm specializing in investment banking, securities, investment management, and consumer banking. Despite its strong brand and competitive position in financial capital markets, the company currently faces significant headwinds as evidenced by a 35% decline in revenue and a 100% drop in earnings in the most recent quart…
Accumulation Zones
| Metric |
AMZN |
GS |
| Zone Low |
$221.96 |
$431.44 |
| Zone High |
$251.56 |
$488.96 |
| In Buy Zone? |
Yes
|
No
|