AMZN vs GOOGL: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-10.
Amazon.com, Inc. · Consumer Cyclical
$238.12
+59.3% upside to fair value
Grade B
High Quality
VS
Alphabet Inc. · Communication Services
$317.41
-4.5% upside to fair value
Grade D
High Quality
QuantHub Verdict
AMZN has more upside to fair value
(+59.3%).
GOOGL trades at a lower forward P/E
(29.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
GOOGL |
| Current Price |
$238.12 |
$317.41 |
| Fair Value Estimate |
$379.40 |
$303.05 |
| Upside to Fair Value |
+59.3%
|
-4.5%
|
| Market Cap |
$2,556.2B |
$3,839.7B |
| Forward P/E |
32.8x
|
29.0x
|
| EV / EBITDA |
15.9x
|
21.5x
|
| Price / Sales |
3.6x
|
9.5x
|
| Price / FCF |
332.2x
|
52.4x
|
| Revenue Growth YoY |
+18.4%
|
+11.3%
|
| Gross Margin |
50.3%
|
59.7%
|
| Operating Margin |
11.2%
|
32.0%
|
| Return on Equity |
21.9%
|
35.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
0.3%
|
1.91%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates as the world's largest e-commerce and cloud computing company, with a diversified revenue base spanning online retail, third-party seller services, AWS cloud, advertising, and subscription services. The business quality is high due to its durable competitive moats including AWS's leadership in cloud infrastructure and Amazon's dominant e-commerce platform. Despite strong…
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud computing services. The company benefits from durable competitive moats including browser and mobile OS dominance, strong brand recognition, and advanced AI infrastructure investments. Despite strong revenue growth of 11.3% year-ove…
Accumulation Zones
| Metric |
AMZN |
GOOGL |
| Zone Low |
$284.55 |
$227.29 |
| Zone High |
$322.49 |
$257.59 |
| In Buy Zone? |
Yes
|
No
|