AMZN vs ETN: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Eaton Corporation plc — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-08-06.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
Eaton Corporation plc · Industrials
$447.28
-9.5% upside to fair value
Med Conviction
Grade C+
QuantHub Verdict
AMZN has more upside to fair value
(+22.0%).
AMZN trades at a lower forward P/E
(28.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
ETN |
| Current Price |
$242.67 |
$447.28 |
| Fair Value Estimate |
$295.95 |
$405.00 |
| Upside to Fair Value |
+22.0%
|
-9.5%
|
| Market Cap |
$2,610.4B |
$173.7B |
| Forward P/E |
28.7x
|
33.2x
|
| EV / EBITDA |
14.4x
|
30.0x
|
| Price / Sales |
3.5x
|
5.8x
|
| Price / FCF |
-1056.0x
|
38.6x
|
| Revenue Growth YoY |
+16.6%
|
+21.0%
|
| Gross Margin |
50.6%
|
35.9%
|
| Operating Margin |
11.5%
|
17.7%
|
| Return on Equity |
23.3%
|
18.9%
|
| Dividend Yield |
0% |
0.98% |
| FCF Yield |
—
|
2.59%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
Eaton is a 115-year-old power management company whose Electrical Americas, Electrical Global and Aerospace segments have become a core beneficiary of the same AI data-center, grid modernization and reshoring supercycle driving GE Vernova and Vertiv. Q2 2026 results were record-setting: revenue of $8.5 billion (up 21% year over year, 14% organic), adjusted EPS of $3.15, and segment margins of 23.…
Accumulation Zones
| Metric |
AMZN |
ETN |
| Zone Low |
$221.96 |
$305.00 |
| Zone High |
$251.56 |
$345.00 |
| In Buy Zone? |
Yes
|
No
|