AMZN vs ETN: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Eaton Corporation plc — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
Eaton Corporation plc · Industrials
$438.76
+32.2% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
ETN has more upside to fair value
(+32.2%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
ETN |
| Current Price |
$251.19 |
$438.76 |
| Fair Value Estimate |
$297.67 |
$579.99 |
| Upside to Fair Value |
+18.5%
|
+32.2%
|
| Market Cap |
$2,702.1B |
$170.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
29.6x
|
| Price / Sales |
3.5x
|
5.7x
|
| Price / FCF |
—
|
37.9x
|
| Revenue Growth YoY |
+19.6%
|
+21.4%
|
| Gross Margin |
50.8%
|
35.9%
|
| Operating Margin |
12.1%
|
17.7%
|
| Return on Equity |
30.5%
|
19.6%
|
| Dividend Yield |
0% |
0.99% |
| FCF Yield |
—
|
2.64%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Eaton Corporation plc is a Dublin-headquartered power management company with roughly 97,303 employees, operating electrical, aerospace, vehicle and eMobility segments that supply power distribution, circuit protection, power quality and reliability equipment and services. The business quality is high: TTM gross margin of 35.9%, TTM operating margin of 17.7%, TTM net margin of 12.8% and ROE of 19…
Accumulation Zones
| Metric |
AMZN |
ETN |
| Zone Low |
$223.25 |
$434.99 |
| Zone High |
$253.02 |
$492.99 |
| In Buy Zone? |
Yes
|
Yes
|