AMZN vs DIS: Which Is the Better Buy?

Side-by-side comparison of Amazon.com, Inc. and The Walt Disney Company β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-10.
Amazon.com, Inc. Β· Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B High Quality
VS
The Walt Disney Company Β· Communication Services
$96.16
+45.0% upside to fair value
Grade B
QuantHub Verdict
DIS has more upside to fair value (+45.0%). DIS trades at a lower forward P/E (15.4x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric AMZN DIS
Current Price $242.67 $96.16
Fair Value Estimate $295.95 $139.43
Upside to Fair Value +22.0% +45.0%
Market Cap $2,610.4B $167.0B
Forward P/E 28.7x 15.4x
EV / EBITDA 14.4x 10.8x
Price / Sales 3.5x 1.7x
Price / FCF -1056.0x 23.5x
Revenue Growth YoY +16.6% +6.5%
Gross Margin 50.6% 37.2%
Operating Margin 11.5% 15.5%
Return on Equity 23.3% 10.3%
Dividend Yield 0% 0%
FCF Yield β€” 4.26%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
AMZN β€” Amazon.com, Inc.
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
DIS β€” The Walt Disney Company
The Walt Disney Company operates as a leading global entertainment and media conglomerate with a strong brand portfolio and diversified revenue streams across media networks, parks, experiences, and studio entertainment. The business quality is medium due to its durable brand and intangible assets but recent earnings pressure with a 31.4% decline in earnings in the most recent quarter highlights …
Accumulation Zones
Metric AMZN DIS
Zone Low $221.96 $104.57
Zone High $251.56 $118.52
In Buy Zone? Yes Yes
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