AMZN vs DIS: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Walt Disney Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Walt Disney Company · Communication Services
$103.49
+32.3% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
DIS has more upside to fair value
(+32.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
DIS |
| Current Price |
$251.19 |
$103.49 |
| Fair Value Estimate |
$297.67 |
$136.94 |
| Upside to Fair Value |
+18.5%
|
+32.3%
|
| Market Cap |
$2,702.1B |
$179.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
9.5x
|
| Price / Sales |
3.5x
|
1.8x
|
| Price / FCF |
—
|
21.7x
|
| Revenue Growth YoY |
+19.6%
|
+6.8%
|
| Gross Margin |
50.8%
|
37.6%
|
| Operating Margin |
12.1%
|
16.0%
|
| Return on Equity |
30.5%
|
7.9%
|
| Dividend Yield |
0% |
1.45% |
| FCF Yield |
—
|
4.61%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
The Walt Disney Company operates a global entertainment empire spanning two primary divisions: Disney Media and Entertainment Distribution, which houses the ABC, ESPN, Disney, Freeform, FX, Fox, National Geographic and Star networks along with the Walt Disney Pictures, Twentieth Century Studios, Marvel, Lucasfilm, Pixar and Searchlight Pictures studios and the Disney+, Disney+ Hotstar, ESPN+, Hul…
Accumulation Zones
| Metric |
AMZN |
DIS |
| Zone Low |
$223.25 |
$102.70 |
| Zone High |
$253.02 |
$116.40 |
| In Buy Zone? |
Yes
|
Yes
|