AMZN vs DELL: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Dell Technologies Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-21.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
Dell Technologies Inc. · Technology
$569.00
-32.5% upside to fair value
Low Conviction
Grade C
QuantHub Verdict
AMZN has more upside to fair value
(+18.5%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
DELL |
| Current Price |
$251.19 |
$569.00 |
| Fair Value Estimate |
$297.67 |
$383.93 |
| Upside to Fair Value |
+18.5%
|
-32.5%
|
| Market Cap |
$2,702.1B |
$378.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
21.8x
|
| Price / Sales |
3.5x
|
2.5x
|
| Price / FCF |
—
|
42.9x
|
| Revenue Growth YoY |
+19.6%
|
+57.7%
|
| Gross Margin |
50.8%
|
19.8%
|
| Operating Margin |
12.1%
|
9.6%
|
| Return on Equity |
30.5%
|
-574.6%
|
| Dividend Yield |
0% |
0.41% |
| FCF Yield |
—
|
2.33%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Dell Technologies is a $378 billion market-cap computer hardware vendor spanning Infrastructure Solutions Group (servers, storage, networking), Client Solutions Group (PCs, displays, peripherals), and a VMware-related software franchise, led by founder-CEO Michael Dell. The business is fundamentally low-quality on the numbers: TTM gross margin is 19.8%, operating margin 9.6%, and net margin 7.5%,…
Accumulation Zones
| Metric |
AMZN |
DELL |
| Zone Low |
$223.25 |
$287.95 |
| Zone High |
$253.02 |
$326.34 |
| In Buy Zone? |
Yes
|
No
|