AMZN vs DELL: Which Is the Better Buy?

Side-by-side comparison of Amazon.com, Inc. and Dell Technologies Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-20.
Amazon.com, Inc. Β· Consumer Cyclical
$259.34
+21.8% upside to fair value
Grade B High Quality
VS
Dell Technologies Inc. Β· Technology
$196.55
+45.0% upside to fair value
Grade B
QuantHub Verdict
DELL has more upside to fair value (+45.0%). DELL trades at a lower forward P/E (21.6x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric AMZN DELL
Current Price $259.34 $196.55
Fair Value Estimate $316.00 $285.00
Upside to Fair Value +21.8% +45.0%
Market Cap $2,789.8B $132.7B
Forward P/E 26.5x 21.6x
EV / EBITDA 16.8x 16.7x
Price / Sales 3.9x 1.2x
Price / FCF β€” 15.5x
Revenue Growth YoY +17.0% +23.6%
Gross Margin 51.8% 20.1%
Operating Margin 13.1% 7.2%
Return on Equity 21.5% -218.2%
Dividend Yield 0% 0%
FCF Yield -0.81% 6.45%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
AMZN β€” Amazon.com, Inc.
Amazon delivered a landmark Q1 2026 with revenue of $181.5 billion up 17% year over year and diluted EPS of $2.78 versus the $1.63 consensus, driven by AWS reaccelerating to 28% growth, its fastest pace in fifteen quarters, and a record consolidated operating margin of 13.1%. AWS generated $37.6 billion in revenue at a 37.7% segment operating margin, contributing $14.2 billion in operating income…
DELL β€” Dell Technologies Inc.
Dell Technologies Inc. is a leading global technology company specializing in computer hardware, servers, storage, and IT infrastructure solutions. Founded and led by Michael Dell, the company has a strong legacy in direct-to-consumer PC sales and has expanded into enterprise IT services through strategic acquisitions such as EMC. Dell's business quality is medium due to its competitive position …
Accumulation Zones
Metric AMZN DELL
Zone Low $237.00 $213.75
Zone High $268.60 $242.25
In Buy Zone? Yes Yes
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