AMZN vs DE: Which Is the Better Buy?

Side-by-side comparison of Amazon.com, Inc. and Deere & Company โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-06-20.
Amazon.com, Inc. ยท Consumer Cyclical
$244.39
-144.9% upside to fair value
Grade D High Quality
VS
Deere & Company ยท Industrials
$589.24
-29.6% upside to fair value
Grade D High Quality
QuantHub Verdict
DE has more upside to fair value (-29.6%). AMZN trades at a lower forward P/E (28.8x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric AMZN DE
Current Price $244.39 $589.24
Fair Value Estimate $-109.65 $414.61
Upside to Fair Value -144.9% -29.6%
Market Cap $2,628.9B $159.1B
Forward P/E 28.8x 33.3x
EV / EBITDA 14.5x 18.8x
Price / Sales 3.5x 3.4x
Price / FCF -1063.5x 42.2x
Revenue Growth YoY +16.6% +6.7%
Gross Margin 50.6% 35.4%
Operating Margin 11.5% 18.4%
Return on Equity 23.3% 18.3%
Dividend Yield 0% 0%
FCF Yield โ€” 2.37%
Analyst Consensus Strong Buy Hold
Investment Thesis
AMZN โ€” Amazon.com, Inc.
Amazon.com, Inc. operates as a global leader in e-commerce and cloud computing, with a dominant position in U.S. online retail and a rapidly growing AWS cloud segment. The company benefits from a high-quality business model characterized by strong revenue growth of 16.6% and earnings growth of 76.7% in the most recent quarter, a robust ROE of 23.3%, and high gross margins of 50.6%. However, the sโ€ฆ
DE โ€” Deere & Company
Deere & Company is a leading global manufacturer of agricultural, construction, and forestry machinery with a durable competitive moat anchored by its number one market share in large agricultural equipment and a dense dealer network. The company benefits from embedded precision agriculture technology that widens its competitive gap, particularly in North America where it holds 40 to 60 percent mโ€ฆ
Accumulation Zones
Metric AMZN DE
Zone Low $-82.24 $310.96
Zone High $-93.20 $352.42
In Buy Zone? No No
โ† AMZN Research    DE Research โ†’    All Research