AMZN vs DE: Which Is the Better Buy?

Side-by-side comparison of Amazon.com, Inc. and Deere & Company — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-04.
Amazon.com, Inc. · Consumer Cyclical
$250.56
+32.0% upside to fair value
Grade B High Quality
VS
Deere & Company · Industrials
$578.39
+22.4% upside to fair value
Grade C
QuantHub Verdict
AMZN has more upside to fair value (+32.0%). DE trades at a lower forward P/E (32.5x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric AMZN DE
Current Price $250.56 $578.39
Fair Value Estimate $330.77 $708.19
Upside to Fair Value +32.0% +22.4%
Market Cap $2,689.7B $156.2B
Forward P/E 34.5x 32.5x
EV / EBITDA 16.7x 18.4x
Price / Sales 3.8x 3.4x
Price / FCF 349.5x 43.7x
Revenue Growth YoY +13.6% +16.3%
Gross Margin 50.3% 35.6%
Operating Margin 11.2% 18.5%
Return on Equity 21.9% 18.9%
Dividend Yield 0% 0%
FCF Yield 0.29% 2.29%
Analyst Consensus Strong Buy Buy
Investment Thesis
AMZN — Amazon.com, Inc.
Amazon.com, Inc. operates as a global leader in e-commerce and cloud computing, generating $716.9 billion in net sales for fiscal 2025 with a strong presence in North America, International markets, and AWS. The company benefits from durable competitive moats in e-commerce, where it is America’s largest online retailer with over four times the sales of its nearest rival as of 2015, and in cloud c…
DE — Deere & Company
Deere & Company is a leading manufacturer of agricultural, construction, and forestry machinery, with a strong position in production and precision agriculture, small agriculture and turf, and construction and forestry segments. The company benefits from a durable competitive moat driven by its brand, intangible assets, and switching costs, supported by a CEO with deep institutional knowledge and…
Accumulation Zones
Metric AMZN DE
Zone Low $248.08 $531.14
Zone High $281.15 $601.96
In Buy Zone? Yes Yes
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