AMZN vs CRM: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Salesforce, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-20.
Amazon.com, Inc. · Consumer Cyclical
$259.34
+21.8% upside to fair value
Grade B
High Quality
VS
Salesforce, Inc. · Technology
$182.14
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
CRM has more upside to fair value
(+45.0%).
CRM trades at a lower forward P/E
(22.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
CRM |
| Current Price |
$259.34 |
$182.14 |
| Fair Value Estimate |
$316.00 |
$264.10 |
| Upside to Fair Value |
+21.8%
|
+45.0%
|
| Market Cap |
$2,789.8B |
$173.0B |
| Forward P/E |
26.5x
|
22.8x
|
| EV / EBITDA |
16.8x
|
14.4x
|
| Price / Sales |
3.9x
|
4.2x
|
| Price / FCF |
—
|
12.0x
|
| Revenue Growth YoY |
+17.0%
|
+12.1%
|
| Gross Margin |
51.8%
|
77.7%
|
| Operating Margin |
13.1%
|
21.5%
|
| Return on Equity |
21.5%
|
12.4%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
-0.81%
|
8.33%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Amazon delivered a landmark Q1 2026 with revenue of $181.5 billion up 17% year over year and diluted EPS of $2.78 versus the $1.63 consensus, driven by AWS reaccelerating to 28% growth, its fastest pace in fifteen quarters, and a record consolidated operating margin of 13.1%. AWS generated $37.6 billion in revenue at a 37.7% segment operating margin, contributing $14.2 billion in operating income…
Salesforce, Inc. is a leading enterprise software company specializing in cloud-based customer relationship management and enterprise applications. The company benefits from a durable competitive moat anchored by pioneering SaaS delivery, a large and growing customer base, and a diversified revenue mix with Service Cloud as the largest segment generating $9.05 billion in FY2025. Salesforce exhibi…
Accumulation Zones
| Metric |
AMZN |
CRM |
| Zone Low |
$237.00 |
$198.08 |
| Zone High |
$268.60 |
$224.49 |
| In Buy Zone? |
Yes
|
Yes
|