AMZN vs COST: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and Costco Wholesale Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-10.
Amazon.com, Inc. · Consumer Cyclical
$238.12
+59.3% upside to fair value
Grade B
High Quality
VS
Costco Wholesale Corporation · Consumer Defensive
$1,002.88
-35.4% upside to fair value
Grade C
High Quality
QuantHub Verdict
AMZN has more upside to fair value
(+59.3%).
AMZN trades at a lower forward P/E
(32.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
COST |
| Current Price |
$238.12 |
$1,002.88 |
| Fair Value Estimate |
$379.40 |
$648.03 |
| Upside to Fair Value |
+59.3%
|
-35.4%
|
| Market Cap |
$2,556.2B |
$444.9B |
| Forward P/E |
32.8x
|
52.1x
|
| EV / EBITDA |
15.9x
|
31.0x
|
| Price / Sales |
3.6x
|
1.6x
|
| Price / FCF |
332.2x
|
49.0x
|
| Revenue Growth YoY |
+18.4%
|
+3.4%
|
| Gross Margin |
50.3%
|
12.9%
|
| Operating Margin |
11.2%
|
3.8%
|
| Return on Equity |
21.9%
|
28.8%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
0.3%
|
2.04%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates as the world's largest e-commerce and cloud computing company, with a diversified revenue base spanning online retail, third-party seller services, AWS cloud, advertising, and subscription services. The business quality is high due to its durable competitive moats including AWS's leadership in cloud infrastructure and Amazon's dominant e-commerce platform. Despite strong…
Costco Wholesale Corporation operates a global membership-based warehouse club model with over 900 warehouses across 14 countries, generating $254 billion in fiscal 2024 revenue. The company benefits from a durable competitive moat driven by scale advantages, a loyal membership base with high renewal rates, and superior employee retention through better wages and benefits. Despite steady revenue …
Accumulation Zones
| Metric |
AMZN |
COST |
| Zone Low |
$284.55 |
$486.02 |
| Zone High |
$322.49 |
$550.83 |
| In Buy Zone? |
Yes
|
No
|