AMZN vs BLK: Which Is the Better Buy?

Side-by-side comparison of Amazon.com, Inc. and BlackRock, Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-15.
Amazon.com, Inc. Β· Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B High Quality
VS
BlackRock, Inc. Β· Financial Services
$1,025.44
+31.0% upside to fair value
Grade A High Quality
QuantHub Verdict
BLK has more upside to fair value (+31.0%). BLK trades at a lower forward P/E (24.2x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric AMZN BLK
Current Price $242.67 $1,025.44
Fair Value Estimate $295.95 $1,343.02
Upside to Fair Value +22.0% +31.0%
Market Cap $2,610.4B $158.9B
Forward P/E 28.7x 24.2x
EV / EBITDA 14.4x 16.0x
Price / Sales 3.5x 5.8x
Price / FCF -1056.0x 44.6x
Revenue Growth YoY +16.6% +30.6%
Gross Margin 50.6% 54.6%
Operating Margin 11.5% 32.9%
Return on Equity 23.3% 12.5%
Dividend Yield 0% 0%
FCF Yield β€” 2.24%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
AMZN β€” Amazon.com, Inc.
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
BLK β€” BlackRock, Inc.
BlackRock, Inc. is a leading global asset management firm operating within the financial services sector, specializing in investment management and risk advisory. The company demonstrates high business quality with a durable competitive moat supported by strong brand recognition, intangible assets, and switching costs. It reported robust growth in the most recent quarter with revenue up 30.6% yea…
Accumulation Zones
Metric AMZN BLK
Zone Low $221.96 $1,007.26
Zone High $251.56 $1,141.57
In Buy Zone? Yes Yes
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