AMZN vs BA: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Boeing Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-07.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
The Boeing Company · Industrials
$234.54
+45.0% upside to fair value
Grade C
QuantHub Verdict
BA has more upside to fair value
(+45.0%).
AMZN trades at a lower forward P/E
(28.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
BA |
| Current Price |
$242.67 |
$234.54 |
| Fair Value Estimate |
$295.95 |
$340.08 |
| Upside to Fair Value |
+22.0%
|
+45.0%
|
| Market Cap |
$2,610.4B |
$184.9B |
| Forward P/E |
28.7x
|
96.9x
|
| EV / EBITDA |
14.4x
|
30.4x
|
| Price / Sales |
3.5x
|
2.0x
|
| Price / FCF |
-1056.0x
|
-177.6x
|
| Revenue Growth YoY |
+16.6%
|
+14.0%
|
| Gross Margin |
50.6%
|
4.8%
|
| Operating Margin |
11.5%
|
-5.9%
|
| Return on Equity |
23.3%
|
-8723.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
—
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
The Boeing Company operates in the Industrials sector within the Aerospace & Defense industry, manufacturing commercial jetliners, defense, space, and security systems. Despite a challenging operating margin of -5.9% and a negative free cash flow per share of -2.46, Boeing shows strong recent earnings growth of 89.2% and revenue growth of 14.0% in the most recent quarter, signaling a potential re…
Accumulation Zones
| Metric |
AMZN |
BA |
| Zone Low |
$221.96 |
$255.06 |
| Zone High |
$251.56 |
$289.07 |
| In Buy Zone? |
Yes
|
Yes
|