AMZN vs BA: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Boeing Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-20.
Amazon.com, Inc. · Consumer Cyclical
$259.34
+21.8% upside to fair value
Grade B
High Quality
VS
The Boeing Company · Industrials
$231.28
+45.0% upside to fair value
Grade C
QuantHub Verdict
BA has more upside to fair value
(+45.0%).
AMZN trades at a lower forward P/E
(26.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
BA |
| Current Price |
$259.34 |
$231.28 |
| Fair Value Estimate |
$316.00 |
$335.36 |
| Upside to Fair Value |
+21.8%
|
+45.0%
|
| Market Cap |
$2,789.8B |
$181.8B |
| Forward P/E |
26.5x
|
83.4x
|
| EV / EBITDA |
16.8x
|
30.8x
|
| Price / Sales |
3.9x
|
2.0x
|
| Price / FCF |
—
|
776.7x
|
| Revenue Growth YoY |
+17.0%
|
+14.0%
|
| Gross Margin |
51.8%
|
4.8%
|
| Operating Margin |
13.1%
|
-5.9%
|
| Return on Equity |
21.5%
|
-8723.1%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
-0.81%
|
0.13%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon delivered a landmark Q1 2026 with revenue of $181.5 billion up 17% year over year and diluted EPS of $2.78 versus the $1.63 consensus, driven by AWS reaccelerating to 28% growth, its fastest pace in fifteen quarters, and a record consolidated operating margin of 13.1%. AWS generated $37.6 billion in revenue at a 37.7% segment operating margin, contributing $14.2 billion in operating income…
The Boeing Company is a leading global aerospace and defense firm operating across commercial airplanes, defense, space and security, and global services segments. Despite a challenging operating margin of negative 5.9% and a high trailing P/E of 83.43, Boeing is currently fairly valued with a fair value estimate of $422.56, implying an 82.7% upside from the current price of $231.28. The company …
Accumulation Zones
| Metric |
AMZN |
BA |
| Zone Low |
$237.00 |
$251.52 |
| Zone High |
$268.60 |
$285.06 |
| In Buy Zone? |
Yes
|
Yes
|