AMZN vs BA: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and The Boeing Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
Amazon.com, Inc. · Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Boeing Company · Industrials
$201.15
+31.7% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
BA has more upside to fair value
(+31.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMZN |
BA |
| Current Price |
$251.19 |
$201.15 |
| Fair Value Estimate |
$297.67 |
$265.00 |
| Upside to Fair Value |
+18.5%
|
+31.7%
|
| Market Cap |
$2,702.1B |
$159.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
11.2x
|
28.4x
|
| Price / Sales |
3.5x
|
1.7x
|
| Price / FCF |
—
|
—
|
| Revenue Growth YoY |
+19.6%
|
+8.0%
|
| Gross Margin |
50.8%
|
4.7%
|
| Operating Margin |
12.1%
|
-5.4%
|
| Return on Equity |
30.5%
|
104.8%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
—
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-ma…
Boeing is a global aerospace and defense manufacturer spanning commercial airliners, military aircraft, satellites, missile defense, and aftermarket services, with roughly 182,000 employees and a business that remains structurally advantaged by the duopoly economics of large commercial aircraft and the long-cycle, high-switching-cost nature of aerospace platforms. The business quality is currentl…
Accumulation Zones
| Metric |
AMZN |
BA |
| Zone Low |
$223.25 |
$198.75 |
| Zone High |
$253.02 |
$225.25 |
| In Buy Zone? |
Yes
|
Yes
|