AMZN vs AVGO: Which Is the Better Buy?

Side-by-side comparison of Amazon.com, Inc. and Broadcom Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-24.
Amazon.com, Inc. ยท Consumer Cyclical
$251.19
+18.5% upside to fair value
Med Conviction Grade B High Quality
VS
Broadcom Inc. ยท Technology
$354.99
+15.1% upside to fair value
Med Conviction Grade B High Quality
QuantHub Verdict
AMZN has more upside to fair value (+18.5%). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric AMZN AVGO
Current Price $251.19 $354.99
Fair Value Estimate $297.67 $408.70
Upside to Fair Value +18.5% +15.1%
Market Cap $2,702.1B $1,688.9B
Forward P/E โ€” โ€”
EV / EBITDA 11.2x 33.0x
Price / Sales 3.5x 18.9x
Price / FCF โ€” 42.9x
Revenue Growth YoY +19.6% +85.5%
Gross Margin 50.8% 67.7%
Operating Margin 12.1% 48.3%
Return on Equity 30.5% 43.9%
Dividend Yield 0% 0.73%
FCF Yield โ€” 2.33%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
AMZN โ€” Amazon.com, Inc.
Amazon.com operates a vast global retail enterprise spanning online and physical stores, third-party seller services, advertising, subscription offerings, and Amazon Web Services, the world's largest cloud infrastructure provider. The business quality is high: trailing-twelve-month gross margin of 50.8%, operating margin of 12.1%, and net margin of 17.4% reflect a durable mix shift toward high-maโ€ฆ
AVGO โ€” Broadcom Inc.
Broadcom is a diversified semiconductor and infrastructure software company led by CEO Hock Tan, with a portfolio spanning custom AI ASICs, networking, wireless, storage, and enterprise software. The business quality is high: TTM gross margin of 67.7%, TTM operating margin of 48.3%, TTM net margin of 42.9%, and ROE of 43.9% demonstrate exceptional profitability, while revenue growth of 85.5% and โ€ฆ
Accumulation Zones
Metric AMZN AVGO
Zone Low $223.25 $306.52
Zone High $253.02 $347.39
In Buy Zone? Yes No
โ† AMZN Research    AVGO Research โ†’    All Research