AMZN vs ASML: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and ASML Holding N.V. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-22.
Amazon.com, Inc. · Consumer Cyclical
$250.56
+32.0% upside to fair value
Grade B
High Quality
VS
ASML Holding N.V. · Technology
$1,458.97
+65.1% upside to fair value
Grade B
High Quality
QuantHub Verdict
ASML has more upside to fair value
(+65.1%).
AMZN trades at a lower forward P/E
(34.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
ASML |
| Current Price |
$250.56 |
$1,458.97 |
| Fair Value Estimate |
$330.77 |
$2,408.73 |
| Upside to Fair Value |
+32.0%
|
+65.1%
|
| Market Cap |
$2,689.7B |
$562.3B |
| Forward P/E |
34.5x
|
48.3x
|
| EV / EBITDA |
16.7x
|
37.6x
|
| Price / Sales |
3.8x
|
14.4x
|
| Price / FCF |
349.5x
|
54.4x
|
| Revenue Growth YoY |
+13.6%
|
+13.2%
|
| Gross Margin |
50.3%
|
52.6%
|
| Operating Margin |
11.2%
|
34.8%
|
| Return on Equity |
21.9%
|
52.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
0.29%
|
1.84%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates as a global leader in e-commerce and cloud computing, generating $716.9 billion in net sales for fiscal 2025 with a strong presence in North America, International markets, and AWS. The company benefits from durable competitive moats in e-commerce, where it is America’s largest online retailer with over four times the sales of its nearest rival as of 2015, and in cloud c…
ASML Holding N.V. is a leading technology company specializing in semiconductor manufacturing equipment, particularly extreme ultraviolet lithography machines which hold a near-monopoly position. The company benefits from a durable competitive moat driven by its technological leadership, high barriers to entry, and strong demand from semiconductor manufacturers globally, especially in China. Desp…
Accumulation Zones
| Metric |
AMZN |
ASML |
| Zone Low |
$248.08 |
$1,806.55 |
| Zone High |
$281.15 |
$2,047.42 |
| In Buy Zone? |
Yes
|
Yes
|