AMZN vs ASML: Which Is the Better Buy?
Side-by-side comparison of Amazon.com, Inc. and ASML Holding N.V. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-15.
Amazon.com, Inc. · Consumer Cyclical
$242.67
+22.0% upside to fair value
Grade B
High Quality
VS
ASML Holding N.V. · Technology
$1,775.64
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
ASML has more upside to fair value
(+45.0%).
AMZN trades at a lower forward P/E
(28.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AMZN |
ASML |
| Current Price |
$242.67 |
$1,775.64 |
| Fair Value Estimate |
$295.95 |
$2,574.68 |
| Upside to Fair Value |
+22.0%
|
+45.0%
|
| Market Cap |
$2,610.4B |
$684.4B |
| Forward P/E |
28.7x
|
62.1x
|
| EV / EBITDA |
14.4x
|
47.1x
|
| Price / Sales |
3.5x
|
18.4x
|
| Price / FCF |
-1056.0x
|
69.1x
|
| Revenue Growth YoY |
+16.6%
|
+13.2%
|
| Gross Margin |
50.6%
|
52.6%
|
| Operating Margin |
11.5%
|
34.8%
|
| Return on Equity |
23.3%
|
52.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
1.45%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Amazon.com, Inc. operates a diversified platform with core engines in retail, AWS cloud services, and advertising, leveraging a strong competitive moat driven by scale, logistics, and technology leadership. The company exhibits high business quality with 23.3% ROE, 16.6% revenue growth, and 76.7% earnings growth in the most recent quarter, supported by a widening moat in e-commerce and cloud. Des…
ASML Holding N.V. is a leading semiconductor equipment manufacturer specializing in photolithography systems critical for chip production. The company exhibits high business quality with a durable competitive moat supported by advanced technology and strong market position, reflected in a 52% return on equity and robust margins including a 52.6% gross margin and 29.7% net margin. Despite strong r…
Accumulation Zones
| Metric |
AMZN |
ASML |
| Zone Low |
$221.96 |
$1,931.01 |
| Zone High |
$251.56 |
$2,188.48 |
| In Buy Zone? |
Yes
|
Yes
|