AMAT vs NOW: Which Is the Better Buy?

Side-by-side comparison of Applied Materials, Inc. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-24.
Applied Materials, Inc. · Technology
$474.38
-3.5% upside to fair value
Med Conviction Grade C High Quality
VS
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction Grade A- High Quality
QuantHub Verdict
NOW has more upside to fair value (+16.2%). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric AMAT NOW
Current Price $474.38 $139.82
Fair Value Estimate $457.95 $162.50
Upside to Fair Value -3.5% +16.2%
Market Cap $376.6B $144.6B
Forward P/E — —
EV / EBITDA 33.1x 43.1x
Price / Sales 12.2x 9.8x
Price / FCF 67.0x 31.5x
Revenue Growth YoY +24.8% +24.0%
Gross Margin 49.4% 74.8%
Operating Margin 30.5% 11.4%
Return on Equity 40.4% 13.8%
Dividend Yield 0.42% 0%
FCF Yield 1.49% 3.17%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
AMAT — Applied Materials, Inc.
Applied Materials is the largest supplier of wafer fabrication equipment, providing deposition, etch, ion implantation, and process-control tools alongside a growing Applied Global Services aftermarket business to semiconductor manufacturers worldwide. The business quality is high: TTM gross margin of 49.4%, TTM operating margin of 30.5%, TTM net margin of 30.1%, and ROE of 40.4% reflect a durabl…
NOW — ServiceNow, Inc.
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Accumulation Zones
Metric AMAT NOW
Zone Low $343.46 $121.88
Zone High $389.26 $138.12
In Buy Zone? No No
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