AMAT vs NKE: Which Is the Better Buy?
Side-by-side comparison of Applied Materials, Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Applied Materials, Inc. · Technology
$474.38
-3.5% upside to fair value
Med Conviction
Grade C
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
NKE has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AMAT |
NKE |
| Current Price |
$474.38 |
$35.78 |
| Fair Value Estimate |
$457.95 |
$39.33 |
| Upside to Fair Value |
-3.5%
|
+9.9%
|
| Market Cap |
$376.6B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
33.1x
|
12.0x
|
| Price / Sales |
12.2x
|
1.1x
|
| Price / FCF |
67.0x
|
24.3x
|
| Revenue Growth YoY |
+24.8%
|
-1.1%
|
| Gross Margin |
49.4%
|
42.9%
|
| Operating Margin |
30.5%
|
8.2%
|
| Return on Equity |
40.4%
|
22.0%
|
| Dividend Yield |
0.42% |
4.58% |
| FCF Yield |
1.49%
|
4.12%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Applied Materials is the largest supplier of wafer fabrication equipment, providing deposition, etch, ion implantation, and process-control tools alongside a growing Applied Global Services aftermarket business to semiconductor manufacturers worldwide. The business quality is high: TTM gross margin of 49.4%, TTM operating margin of 30.5%, TTM net margin of 30.1%, and ROE of 40.4% reflect a durabl…
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
AMAT |
NKE |
| Zone Low |
$343.46 |
$29.50 |
| Zone High |
$389.26 |
$33.43 |
| In Buy Zone? |
No
|
No
|