AAPL vs VRTV: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Veritiv Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-06.
Apple Inc. · Technology
$308.63
+5.6% upside to fair value
Grade B
High Quality
VS
Veritiv Corporation · Industrials
$169.99
-43.3% upside to fair value
Grade D
QuantHub Verdict
AAPL has more upside to fair value
(+5.6%).
VRTV trades at a lower forward P/E
(7.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
VRTV |
| Current Price |
$308.63 |
$169.99 |
| Fair Value Estimate |
$325.93 |
$96.38 |
| Upside to Fair Value |
+5.6%
|
-43.3%
|
| Market Cap |
$4,533.0B |
$2.3B |
| Forward P/E |
37.2x
|
7.1x
|
| EV / EBITDA |
28.6x
|
5.4x
|
| Price / Sales |
10.0x
|
0.3x
|
| Price / FCF |
35.1x
|
10.0x
|
| Revenue Growth YoY |
+16.6%
|
-19.0%
|
| Gross Margin |
47.9%
|
22.7%
|
| Operating Margin |
32.6%
|
5.9%
|
| Return on Equity |
146.7%
|
48.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.85%
|
9.99%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services, with a durable competitive moat driven by its integrated ecosystem of devices, operating systems, and services. The company benefits from strong brand loyalty, high margins with a gross margin of 47.9%, and consistent earnings growth, including a 19.4% increase in earnings in the most recent q…
Veritiv Corporation operates as a distributor primarily in packaging, facility solutions, and print markets, with a business quality characterized by scale and network density rather than proprietary products or pricing power. The company has undergone significant transformation under CEO Salvatore A. Abbate, including a take-private transaction by Clayton, Dubilier & Rice in 2023 and a strategic…
Accumulation Zones
| Metric |
AAPL |
VRTV |
| Zone Low |
$244.45 |
$72.28 |
| Zone High |
$277.04 |
$81.92 |
| In Buy Zone? |
No
|
No
|