AAPL vs V: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-06.
Apple Inc. · Technology
$308.63
+5.6% upside to fair value
Grade B
High Quality
VS
Visa Inc. · Financial Services
$327.24
+27.8% upside to fair value
Grade A
High Quality
QuantHub Verdict
V has more upside to fair value
(+27.8%).
V trades at a lower forward P/E
(28.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
V |
| Current Price |
$308.63 |
$327.24 |
| Fair Value Estimate |
$325.93 |
$418.15 |
| Upside to Fair Value |
+5.6%
|
+27.8%
|
| Market Cap |
$4,533.0B |
$627.3B |
| Forward P/E |
37.2x
|
28.2x
|
| EV / EBITDA |
28.6x
|
22.6x
|
| Price / Sales |
10.0x
|
14.6x
|
| Price / FCF |
35.1x
|
29.6x
|
| Revenue Growth YoY |
+16.6%
|
+17.1%
|
| Gross Margin |
47.9%
|
81.3%
|
| Operating Margin |
32.6%
|
61.1%
|
| Return on Equity |
146.7%
|
58.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.85%
|
3.38%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services, with a durable competitive moat driven by its integrated ecosystem of devices, operating systems, and services. The company benefits from strong brand loyalty, high margins with a gross margin of 47.9%, and consistent earnings growth, including a 19.4% increase in earnings in the most recent q…
Visa Inc. operates a global payments network that facilitates electronic funds transfers worldwide, primarily through credit and debit cards. The company benefits from a very strong and widening moat driven by its extensive global card network and acceptance infrastructure, supported by a shareholder-friendly capital allocation policy including high buybacks and dividends. Visa's business quality…
Accumulation Zones
| Metric |
AAPL |
V |
| Zone Low |
$244.45 |
$313.61 |
| Zone High |
$277.04 |
$355.43 |
| In Buy Zone? |
No
|
Yes
|