AAPL vs V: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
Visa Inc. · Financial Services
$368.29
+25.7% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
V has more upside to fair value
(+25.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
V |
| Current Price |
$337.02 |
$368.29 |
| Fair Value Estimate |
$370.54 |
$463.00 |
| Upside to Fair Value |
+9.9%
|
+25.7%
|
| Market Cap |
$4,949.9B |
$687.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
24.0x
|
| Price / Sales |
10.6x
|
15.5x
|
| Price / FCF |
36.2x
|
33.5x
|
| Revenue Growth YoY |
+16.4%
|
+14.4%
|
| Gross Margin |
48.7%
|
80.2%
|
| Operating Margin |
33.2%
|
60.7%
|
| Return on Equity |
137.2%
|
61.3%
|
| Dividend Yield |
0.31% |
0.73% |
| FCF Yield |
2.76%
|
2.98%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Visa operates the world's largest retail payments network, connecting consumers, merchants, issuers, and acquirers through VisaNet, which authorizes, clears, and settles transactions across more than 200 countries. The business quality is exceptional: TTM gross margin of 80.2%, operating margin of 60.7%, net margin of 50.8%, and ROE of 61.3% reflect a two-sided network with powerful scale economi…
Accumulation Zones
| Metric |
AAPL |
V |
| Zone Low |
$277.91 |
$347.25 |
| Zone High |
$314.96 |
$393.55 |
| In Buy Zone? |
No
|
Yes
|