AAPL vs V: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Apple Inc. · Technology
$260.88
+135.9% upside to fair value
Grade B
High Quality
VS
Visa Inc. · Financial Services
$304.36
+37.7% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
AAPL has more upside to fair value
(+135.9%).
V trades at a lower forward P/E
(23.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
V |
| Current Price |
$260.88 |
$304.36 |
| Fair Value Estimate |
$615.48 |
$419.00 |
| Upside to Fair Value |
+135.9%
|
+37.7%
|
| Market Cap |
$3,834.4B |
$586.8B |
| Forward P/E |
32.6x
|
23.7x
|
| EV / EBITDA |
25.4x
|
22.3x
|
| Price / Sales |
8.8x
|
14.2x
|
| Price / FCF |
31.1x
|
25.6x
|
| Revenue Growth YoY |
+40.3%
|
+11.3%
|
| Gross Margin |
47.3%
|
81.08%
|
| Operating Margin |
32.4%
|
59.18%
|
| Return on Equity |
159.9%
|
54.22%
|
| Dividend Yield |
0% |
0.83% |
| FCF Yield |
3.21%
|
3.91%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services with a strong brand and durable competitive advantages. The business quality is high, demonstrated by exceptional profitability metrics including a 159.9% return on equity, 40.3% revenue growth year-over-year, and 53.3% earnings growth year-over-year. Despite these fundamentals, the stock is cu…
Visa is the world's dominant payment network with $40B in net revenue (FY2025), 50%+ net margins, and a capital-light toll-booth model processing $14.2T in annual payment volume across 257.5B transactions. The business compounds at 10-12% revenue CAGR with operating leverage pushing EPS growth to 12-15% over a cycle, funded by $21.6B in annual free cash flow against only $1.5B in capex. At 28.0x …
Accumulation Zones
| Metric |
AAPL |
V |
| Zone Low |
$461.61 |
$265.00 |
| Zone High |
$523.16 |
$300.00 |
| In Buy Zone? |
Yes
|
No
|