AAPL vs UPS: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
UPS |
| Current Price |
$337.02 |
$99.02 |
| Fair Value Estimate |
$370.54 |
$119.92 |
| Upside to Fair Value |
+9.9%
|
+21.1%
|
| Market Cap |
$4,949.9B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
10.2x
|
| Price / Sales |
10.6x
|
0.9x
|
| Price / FCF |
36.2x
|
15.3x
|
| Revenue Growth YoY |
+16.4%
|
+7.6%
|
| Gross Margin |
48.7%
|
16.6%
|
| Operating Margin |
33.2%
|
7.3%
|
| Return on Equity |
137.2%
|
29.1%
|
| Dividend Yield |
0.31% |
6.62% |
| FCF Yield |
2.76%
|
6.52%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
AAPL |
UPS |
| Zone Low |
$277.91 |
$89.94 |
| Zone High |
$314.96 |
$101.93 |
| In Buy Zone? |
No
|
Yes
|