AAPL vs SBUX: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
SBUX has more upside to fair value
(+12.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
SBUX |
| Current Price |
$337.02 |
$96.67 |
| Fair Value Estimate |
$370.54 |
$108.52 |
| Upside to Fair Value |
+9.9%
|
+12.3%
|
| Market Cap |
$4,949.9B |
$110.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
22.0x
|
| Price / Sales |
10.6x
|
2.9x
|
| Price / FCF |
36.2x
|
30.4x
|
| Revenue Growth YoY |
+16.4%
|
-1.4%
|
| Gross Margin |
48.7%
|
31.7%
|
| Operating Margin |
33.2%
|
9.4%
|
| Return on Equity |
137.2%
|
-24.3%
|
| Dividend Yield |
0.31% |
2.57% |
| FCF Yield |
2.76%
|
3.29%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Accumulation Zones
| Metric |
AAPL |
SBUX |
| Zone Low |
$277.91 |
$81.39 |
| Zone High |
$314.96 |
$92.24 |
| In Buy Zone? |
No
|
No
|