AAPL vs QCOM: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and QUALCOMM Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
QUALCOMM Incorporated · Technology
$201.97
-21.1% upside to fair value
Med Conviction
Grade D
High Quality
QuantHub Verdict
AAPL has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
QCOM |
| Current Price |
$337.02 |
$201.97 |
| Fair Value Estimate |
$370.54 |
$159.42 |
| Upside to Fair Value |
+9.9%
|
-21.1%
|
| Market Cap |
$4,949.9B |
$212.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
16.5x
|
| Price / Sales |
10.6x
|
4.8x
|
| Price / FCF |
36.2x
|
20.5x
|
| Revenue Growth YoY |
+16.4%
|
-4.0%
|
| Gross Margin |
48.7%
|
54.2%
|
| Operating Margin |
33.2%
|
23.2%
|
| Return on Equity |
137.2%
|
37.3%
|
| Dividend Yield |
0.31% |
1.79% |
| FCF Yield |
2.76%
|
4.88%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Qualcomm develops foundational wireless technologies and monetizes them through two main engines: QCT, which supplies Snapdragon application processors and modems, and QTL, which licenses a standards-essential patent portfolio covering CDMA2000, WCDMA, LTE and 5G. The licensing arm and the company's entrenched position in premium Android handsets give it a genuinely high-quality business, evidenc…
Accumulation Zones
| Metric |
AAPL |
QCOM |
| Zone Low |
$277.91 |
$119.56 |
| Zone High |
$314.96 |
$135.51 |
| In Buy Zone? |
No
|
No
|