AAPL vs PFE: Which Is the Better Buy?

Side-by-side comparison of Apple Inc. and Pfizer Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-13.
Apple Inc. Β· Technology
$294.80
-9.3% upside to fair value
Grade B- High Quality
VS
Pfizer Inc. Β· Healthcare
$26.33
+28.6% upside to fair value
Grade B
QuantHub Verdict
PFE has more upside to fair value (+28.6%). PFE trades at a lower forward P/E (19.3x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric AAPL PFE
Current Price $294.80 $26.33
Fair Value Estimate $267.40 $33.85
Upside to Fair Value -9.3% +28.6%
Market Cap $4,329.8B $149.8B
Forward P/E 35.4x 19.3x
EV / EBITDA 27.3x 12.9x
Price / Sales 9.6x 2.4x
Price / FCF 33.5x 16.5x
Revenue Growth YoY +16.6% -1.2%
Gross Margin 47.9% 70.3%
Operating Margin 32.6% 24.7%
Return on Equity 146.7% 8.7%
Dividend Yield 0.34% 0%
FCF Yield 2.98% 6.06%
Analyst Consensus Buy Hold
Investment Thesis
AAPL β€” Apple Inc.
Apple Inc. is the world's most valuable consumer technology company, anchored by the iPhone franchise and a roughly $100 billion annual Services business that compounds at a low-to-mid teens rate on an installed base of approximately 2.5 billion active devices. Fiscal Q2 2026 results reported on April 30 showed revenue of $111.2 billion (+16.6% YoY) and EPS of $2.02 (+22.4% YoY), driven by a cont…
PFE β€” Pfizer Inc.
Pfizer Inc. is a leading global pharmaceutical company specializing in drug manufacturing with a strong presence in vaccines, oncology, and primary care. The company benefits from a seasoned leadership team under CEO Albert Bourla, who has driven a strategic transformation focusing on science-driven innovation and portfolio optimization. Despite a high gross margin of 70.3% and solid operating ma…
Accumulation Zones
Metric AAPL PFE
Zone Low $200.50 $25.39
Zone High $227.30 $28.77
In Buy Zone? No Yes
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