AAPL vs NOW: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
Apple Inc. · Technology
$308.63
+5.6% upside to fair value
Grade B
High Quality
VS
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+45.0%).
AAPL trades at a lower forward P/E
(37.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
NOW |
| Current Price |
$308.63 |
$103.24 |
| Fair Value Estimate |
$325.93 |
$149.70 |
| Upside to Fair Value |
+5.6%
|
+45.0%
|
| Market Cap |
$4,533.0B |
$106.5B |
| Forward P/E |
37.2x
|
61.1x
|
| EV / EBITDA |
28.6x
|
32.9x
|
| Price / Sales |
10.0x
|
7.6x
|
| Price / FCF |
35.1x
|
23.0x
|
| Revenue Growth YoY |
+16.6%
|
+22.1%
|
| Gross Margin |
47.9%
|
76.6%
|
| Operating Margin |
32.6%
|
13.4%
|
| Return on Equity |
146.7%
|
15.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.85%
|
4.35%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services, with a durable competitive moat driven by its integrated ecosystem of devices, operating systems, and services. The company benefits from strong brand loyalty, high margins with a gross margin of 47.9%, and consistent earnings growth, including a 19.4% increase in earnings in the most recent q…
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
Accumulation Zones
| Metric |
AAPL |
NOW |
| Zone Low |
$244.45 |
$112.27 |
| Zone High |
$277.04 |
$127.24 |
| In Buy Zone? |
No
|
Yes
|