AAPL vs NOW: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+16.2%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
NOW |
| Current Price |
$337.02 |
$139.82 |
| Fair Value Estimate |
$370.54 |
$162.50 |
| Upside to Fair Value |
+9.9%
|
+16.2%
|
| Market Cap |
$4,949.9B |
$144.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
43.1x
|
| Price / Sales |
10.6x
|
9.8x
|
| Price / FCF |
36.2x
|
31.5x
|
| Revenue Growth YoY |
+16.4%
|
+24.0%
|
| Gross Margin |
48.7%
|
74.8%
|
| Operating Margin |
33.2%
|
11.4%
|
| Return on Equity |
137.2%
|
13.8%
|
| Dividend Yield |
0.31% |
0% |
| FCF Yield |
2.76%
|
3.17%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Accumulation Zones
| Metric |
AAPL |
NOW |
| Zone Low |
$277.91 |
$121.88 |
| Zone High |
$314.96 |
$138.12 |
| In Buy Zone? |
No
|
No
|