AAPL vs NKE: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-13.
Apple Inc. · Technology
$294.80
-9.3% upside to fair value
Grade B-
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+38.4% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+38.4%).
NKE trades at a lower forward P/E
(27.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
NKE |
| Current Price |
$294.80 |
$42.62 |
| Fair Value Estimate |
$267.40 |
$58.98 |
| Upside to Fair Value |
-9.3%
|
+38.4%
|
| Market Cap |
$4,329.8B |
$63.0B |
| Forward P/E |
35.4x
|
27.9x
|
| EV / EBITDA |
27.3x
|
20.7x
|
| Price / Sales |
9.6x
|
1.4x
|
| Price / FCF |
33.5x
|
19.4x
|
| Revenue Growth YoY |
+16.6%
|
-9.8%
|
| Gross Margin |
47.9%
|
42.7%
|
| Operating Margin |
32.6%
|
8.0%
|
| Return on Equity |
146.7%
|
24.4%
|
| Dividend Yield |
0.34% |
3.8% |
| FCF Yield |
2.98%
|
5.2%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Apple Inc. is the world's most valuable consumer technology company, anchored by the iPhone franchise and a roughly $100 billion annual Services business that compounds at a low-to-mid teens rate on an installed base of approximately 2.5 billion active devices. Fiscal Q2 2026 results reported on April 30 showed revenue of $111.2 billion (+16.6% YoY) and EPS of $2.02 (+22.4% YoY), driven by a cont…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
AAPL |
NKE |
| Zone Low |
$200.50 |
$44.23 |
| Zone High |
$227.30 |
$50.13 |
| In Buy Zone? |
No
|
Yes
|