AAPL vs NKE: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
Valuation & Fundamentals
| Metric |
AAPL |
NKE |
| Current Price |
$337.02 |
$35.78 |
| Fair Value Estimate |
$370.54 |
$39.33 |
| Upside to Fair Value |
+9.9%
|
+9.9%
|
| Market Cap |
$4,949.9B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
12.0x
|
| Price / Sales |
10.6x
|
1.1x
|
| Price / FCF |
36.2x
|
24.3x
|
| Revenue Growth YoY |
+16.4%
|
-1.1%
|
| Gross Margin |
48.7%
|
42.9%
|
| Operating Margin |
33.2%
|
8.2%
|
| Return on Equity |
137.2%
|
22.0%
|
| Dividend Yield |
0.31% |
4.58% |
| FCF Yield |
2.76%
|
4.12%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
AAPL |
NKE |
| Zone Low |
$277.91 |
$29.50 |
| Zone High |
$314.96 |
$33.43 |
| In Buy Zone? |
No
|
No
|