AAPL vs NKE: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Apple Inc. · Technology
$260.88
+135.9% upside to fair value
Grade B
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
AAPL has more upside to fair value
(+135.9%).
NKE trades at a lower forward P/E
(27.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
NKE |
| Current Price |
$260.88 |
$42.62 |
| Fair Value Estimate |
$615.48 |
$62.00 |
| Upside to Fair Value |
+135.9%
|
+45.5%
|
| Market Cap |
$3,834.4B |
$63.0B |
| Forward P/E |
32.6x
|
27.9x
|
| EV / EBITDA |
25.4x
|
20.7x
|
| Price / Sales |
8.8x
|
1.4x
|
| Price / FCF |
31.1x
|
19.4x
|
| Revenue Growth YoY |
+40.3%
|
-9.8%
|
| Gross Margin |
47.3%
|
42.7%
|
| Operating Margin |
32.4%
|
8.0%
|
| Return on Equity |
159.9%
|
24.4%
|
| Dividend Yield |
0% |
3.8% |
| FCF Yield |
3.21%
|
5.2%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services with a strong brand and durable competitive advantages. The business quality is high, demonstrated by exceptional profitability metrics including a 159.9% return on equity, 40.3% revenue growth year-over-year, and 53.3% earnings growth year-over-year. Despite these fundamentals, the stock is cu…
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
AAPL |
NKE |
| Zone Low |
$461.61 |
$44.00 |
| Zone High |
$523.16 |
$50.00 |
| In Buy Zone? |
Yes
|
Yes
|