AAPL vs MSFT: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Microsoft Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-13.
Apple Inc. · Technology
$294.80
-9.3% upside to fair value
Grade B-
High Quality
VS
Microsoft Corporation · Technology
$429.25
-1.3% upside to fair value
Grade B
High Quality
QuantHub Verdict
MSFT has more upside to fair value
(-1.3%).
MSFT trades at a lower forward P/E
(26.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
MSFT |
| Current Price |
$294.80 |
$429.25 |
| Fair Value Estimate |
$267.40 |
$423.82 |
| Upside to Fair Value |
-9.3%
|
-1.3%
|
| Market Cap |
$4,329.8B |
$3,187.4B |
| Forward P/E |
35.4x
|
26.8x
|
| EV / EBITDA |
27.3x
|
17.2x
|
| Price / Sales |
9.6x
|
10.4x
|
| Price / FCF |
33.5x
|
41.2x
|
| Revenue Growth YoY |
+16.6%
|
+16.7%
|
| Gross Margin |
47.9%
|
68.6%
|
| Operating Margin |
32.6%
|
46.7%
|
| Return on Equity |
146.7%
|
33.6%
|
| Dividend Yield |
0.34% |
0% |
| FCF Yield |
2.98%
|
2.43%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is the world's most valuable consumer technology company, anchored by the iPhone franchise and a roughly $100 billion annual Services business that compounds at a low-to-mid teens rate on an installed base of approximately 2.5 billion active devices. Fiscal Q2 2026 results reported on April 30 showed revenue of $111.2 billion (+16.6% YoY) and EPS of $2.02 (+22.4% YoY), driven by a cont…
Microsoft Corporation is a leading technology company specializing in software infrastructure, cloud computing, and productivity solutions. The company benefits from a high-quality business model characterized by durable competitive moats including strong switching costs and intangible assets such as its brand and cloud infrastructure. Under CEO Satya Nadella's leadership since 2014, Microsoft ha…
Accumulation Zones
| Metric |
AAPL |
MSFT |
| Zone Low |
$200.50 |
$317.87 |
| Zone High |
$227.30 |
$360.25 |
| In Buy Zone? |
No
|
No
|