AAPL vs MSFT: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Microsoft Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-10.
Apple Inc. · Technology
$260.88
+135.9% upside to fair value
Grade B
High Quality
VS
Microsoft Corporation · Technology
$372.20
+32.4% upside to fair value
High Conviction
Grade A
QuantHub Verdict
AAPL has more upside to fair value
(+135.9%).
MSFT trades at a lower forward P/E
(22.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
MSFT |
| Current Price |
$260.88 |
$372.20 |
| Fair Value Estimate |
$615.48 |
$493.00 |
| Upside to Fair Value |
+135.9%
|
+32.4%
|
| Market Cap |
$3,834.4B |
$2,763.6B |
| Forward P/E |
32.6x
|
22.0x
|
| EV / EBITDA |
25.4x
|
17.5x
|
| Price / Sales |
8.8x
|
9.1x
|
| Price / FCF |
31.1x
|
35.8x
|
| Revenue Growth YoY |
+40.3%
|
+14.9%
|
| Gross Margin |
47.3%
|
68.8%
|
| Operating Margin |
32.4%
|
45.6%
|
| Return on Equity |
159.9%
|
29.6%
|
| Dividend Yield |
0% |
0.94% |
| FCF Yield |
3.21%
|
2.8%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services with a strong brand and durable competitive advantages. The business quality is high, demonstrated by exceptional profitability metrics including a 159.9% return on equity, 40.3% revenue growth year-over-year, and 53.3% earnings growth year-over-year. Despite these fundamentals, the stock is cu…
Microsoft is the world's largest software company, operating a three-pillar empire across cloud (Azure), productivity (Office 365/Teams), and personal computing (Windows/Xbox). Azure is the second-largest cloud platform globally with 24% market share and growing at 38-39% in constant currency, while Microsoft Cloud revenue crossed $168.9B in FY2025. The stock has dropped 33% from its highs to $37…
Accumulation Zones
| Metric |
AAPL |
MSFT |
| Zone Low |
$461.61 |
$370.00 |
| Zone High |
$523.16 |
$419.00 |
| In Buy Zone? |
Yes
|
Yes
|