AAPL vs MRK: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Merck & Co., Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Apple Inc. · Technology
$260.88
+135.9% upside to fair value
Grade B
High Quality
VS
Merck & Co., Inc. · Healthcare
$121.42
-2.9% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
AAPL has more upside to fair value
(+135.9%).
MRK trades at a lower forward P/E
(14.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
MRK |
| Current Price |
$260.88 |
$121.42 |
| Fair Value Estimate |
$615.48 |
$118.00 |
| Upside to Fair Value |
+135.9%
|
-2.9%
|
| Market Cap |
$3,834.4B |
$300.2B |
| Forward P/E |
32.6x
|
14.0x
|
| EV / EBITDA |
25.4x
|
11.8x
|
| Price / Sales |
8.8x
|
4.1x
|
| Price / FCF |
31.1x
|
21.4x
|
| Revenue Growth YoY |
+40.3%
|
+1.3%
|
| Gross Margin |
47.3%
|
81.5%
|
| Operating Margin |
32.4%
|
41.2%
|
| Return on Equity |
159.9%
|
34.7%
|
| Dividend Yield |
0% |
3.1% |
| FCF Yield |
3.21%
|
4.7%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services with a strong brand and durable competitive advantages. The business quality is high, demonstrated by exceptional profitability metrics including a 159.9% return on equity, 40.3% revenue growth year-over-year, and 53.3% earnings growth year-over-year. Despite these fundamentals, the stock is cu…
Merck is a top-5 global pharmaceutical company generating $65B in annual revenue with 81.5% gross margins and 28% net margins. Keytruda, the world's best-selling drug at $31.7B (49% of pharma revenue), faces patent expiry in 2028. Merck is aggressively building replacements through M&A and pipeline launches: Winrevair ($1.4B year one), Capvaxive ($759M), and the $6.7B Terns acquisition for TERN-7…
Accumulation Zones
| Metric |
AAPL |
MRK |
| Zone Low |
$461.61 |
$88.00 |
| Zone High |
$523.16 |
$100.00 |
| In Buy Zone? |
Yes
|
No
|