AAPL vs META: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Meta Platforms, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
Meta Platforms, Inc. · Communication Services
$665.60
+21.4% upside to fair value
Med Conviction
Grade B+
High Quality
QuantHub Verdict
META has more upside to fair value
(+21.4%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
META |
| Current Price |
$337.02 |
$665.60 |
| Fair Value Estimate |
$370.54 |
$808.00 |
| Upside to Fair Value |
+9.9%
|
+21.4%
|
| Market Cap |
$4,949.9B |
$1,695.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
16.7x
|
| Price / Sales |
10.6x
|
7.4x
|
| Price / FCF |
36.2x
|
41.3x
|
| Revenue Growth YoY |
+16.4%
|
+28.0%
|
| Gross Margin |
48.7%
|
81.7%
|
| Operating Margin |
33.2%
|
38.1%
|
| Return on Equity |
137.2%
|
29.7%
|
| Dividend Yield |
0.31% |
0.32% |
| FCF Yield |
2.76%
|
2.42%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Meta Platforms operates the Facebook, Instagram, WhatsApp, Messenger and Threads ecosystem, monetizing its unmatched global audience primarily through digital advertising. Business quality is high, supported by 3.60 billion Family daily active people, AI-enhanced ad ranking, 81.7% TTM gross margin, 38.1% TTM operating margin, 29.8% TTM net margin and 29.7% ROE. Revenue grew 28.0% year over year i…
Accumulation Zones
| Metric |
AAPL |
META |
| Zone Low |
$277.91 |
$606.00 |
| Zone High |
$314.96 |
$686.80 |
| In Buy Zone? |
No
|
Yes
|