AAPL vs MAR: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Apple Inc. · Technology
$308.63
+5.6% upside to fair value
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
AAPL has more upside to fair value
(+5.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
MAR |
| Current Price |
$308.63 |
$366.24 |
| Fair Value Estimate |
$325.93 |
$353.64 |
| Upside to Fair Value |
+5.6%
|
-3.4%
|
| Market Cap |
$4,533.0B |
$96.6B |
| Forward P/E |
37.2x
|
—
|
| EV / EBITDA |
28.6x
|
23.8x
|
| Price / Sales |
10.0x
|
3.7x
|
| Price / FCF |
35.1x
|
31.6x
|
| Revenue Growth YoY |
+16.6%
|
+6.2%
|
| Gross Margin |
47.9%
|
21.4%
|
| Operating Margin |
32.6%
|
16.0%
|
| Return on Equity |
146.7%
|
-74.1%
|
| Dividend Yield |
0% |
0.75% |
| FCF Yield |
2.85%
|
3.17%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services, with a durable competitive moat driven by its integrated ecosystem of devices, operating systems, and services. The company benefits from strong brand loyalty, high margins with a gross margin of 47.9%, and consistent earnings growth, including a 19.4% increase in earnings in the most recent q…
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Accumulation Zones
| Metric |
AAPL |
MAR |
| Zone Low |
$244.45 |
$265.23 |
| Zone High |
$277.04 |
$300.59 |
| In Buy Zone? |
No
|
No
|