AAPL vs MAR: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Apple Inc. · Technology
$260.88
+135.9% upside to fair value
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
QuantHub Verdict
AAPL has more upside to fair value
(+135.9%).
AAPL trades at a lower forward P/E
(32.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
MAR |
| Current Price |
$260.88 |
$377.93 |
| Fair Value Estimate |
$615.48 |
$315.15 |
| Upside to Fair Value |
+135.9%
|
-16.6%
|
| Market Cap |
$3,834.4B |
$100.2B |
| Forward P/E |
32.6x
|
39.0x
|
| EV / EBITDA |
25.4x
|
25.3x
|
| Price / Sales |
8.8x
|
3.8x
|
| Price / FCF |
31.1x
|
34.6x
|
| Revenue Growth YoY |
+40.3%
|
+3.1%
|
| Gross Margin |
47.3%
|
21.3%
|
| Operating Margin |
32.4%
|
15.8%
|
| Return on Equity |
159.9%
|
-79.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.21%
|
2.89%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services with a strong brand and durable competitive advantages. The business quality is high, demonstrated by exceptional profitability metrics including a 159.9% return on equity, 40.3% revenue growth year-over-year, and 53.3% earnings growth year-over-year. Despite these fundamentals, the stock is cu…
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-y…
Accumulation Zones
| Metric |
AAPL |
MAR |
| Zone Low |
$461.61 |
$236.36 |
| Zone High |
$523.16 |
$267.88 |
| In Buy Zone? |
Yes
|
No
|