AAPL vs MAR: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
AAPL |
MAR |
| Current Price |
$337.02 |
$334.97 |
| Fair Value Estimate |
$370.54 |
$403.81 |
| Upside to Fair Value |
+9.9%
|
+20.6%
|
| Market Cap |
$4,949.9B |
$87.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
22.2x
|
| Price / Sales |
10.6x
|
3.2x
|
| Price / FCF |
36.2x
|
28.7x
|
| Revenue Growth YoY |
+16.4%
|
+4.8%
|
| Gross Margin |
48.7%
|
20.2%
|
| Operating Margin |
33.2%
|
15.8%
|
| Return on Equity |
137.2%
|
-66.7%
|
| Dividend Yield |
0.31% |
0.84% |
| FCF Yield |
2.76%
|
3.48%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Accumulation Zones
| Metric |
AAPL |
MAR |
| Zone Low |
$277.91 |
$302.86 |
| Zone High |
$314.96 |
$343.24 |
| In Buy Zone? |
No
|
Yes
|