AAPL vs MAR: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-13.
Apple Inc. · Technology
$294.80
-9.3% upside to fair value
Grade B-
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
QuantHub Verdict
AAPL has more upside to fair value
(-9.3%).
AAPL trades at a lower forward P/E
(35.4x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
MAR |
| Current Price |
$294.80 |
$359.06 |
| Fair Value Estimate |
$267.40 |
$197.48 |
| Upside to Fair Value |
-9.3%
|
-45.0%
|
| Market Cap |
$4,329.8B |
$95.2B |
| Forward P/E |
35.4x
|
37.7x
|
| EV / EBITDA |
27.3x
|
29.5x
|
| Price / Sales |
9.6x
|
4.4x
|
| Price / FCF |
33.5x
|
29.3x
|
| Revenue Growth YoY |
+16.6%
|
-71.1%
|
| Gross Margin |
47.9%
|
6.0%
|
| Operating Margin |
32.6%
|
19.6%
|
| Return on Equity |
146.7%
|
-78.5%
|
| Dividend Yield |
0.34% |
0% |
| FCF Yield |
2.98%
|
3.41%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Apple Inc. is the world's most valuable consumer technology company, anchored by the iPhone franchise and a roughly $100 billion annual Services business that compounds at a low-to-mid teens rate on an installed base of approximately 2.5 billion active devices. Fiscal Q2 2026 results reported on April 30 showed revenue of $111.2 billion (+16.6% YoY) and EPS of $2.02 (+22.4% YoY), driven by a cont…
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Accumulation Zones
| Metric |
AAPL |
MAR |
| Zone Low |
$200.50 |
$148.11 |
| Zone High |
$227.30 |
$167.86 |
| In Buy Zone? |
No
|
No
|