AAPL vs MA: Which Is the Better Buy?

Side-by-side comparison of Apple Inc. and Mastercard Incorporated โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-11.
Apple Inc. ยท Technology
$260.88
+135.9% upside to fair value
Grade B High Quality
VS
Mastercard Incorporated ยท Financial Services
$498.66
+22.3% upside to fair value
High Conviction Grade A-
QuantHub Verdict
AAPL has more upside to fair value (+135.9%). MA trades at a lower forward P/E (25.5x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric AAPL MA
Current Price $260.88 $498.66
Fair Value Estimate $615.48 $610.00
Upside to Fair Value +135.9% +22.3%
Market Cap $3,834.4B $445.0B
Forward P/E 32.6x 25.5x
EV / EBITDA 25.4x 22.4x
Price / Sales 8.8x 13.6x
Price / FCF 31.1x 26.0x
Revenue Growth YoY +40.3% +16.4%
Gross Margin 47.3% 83.4%
Operating Margin 32.4% 59.2%
Return on Equity 159.9% 198.4%
Dividend Yield 0% 0.65%
FCF Yield 3.21% 3.84%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
AAPL โ€” Apple Inc.
Apple Inc. is a leading technology company specializing in consumer electronics, software, and services with a strong brand and durable competitive advantages. The business quality is high, demonstrated by exceptional profitability metrics including a 159.9% return on equity, 40.3% revenue growth year-over-year, and 53.3% earnings growth year-over-year. Despite these fundamentals, the stock is cuโ€ฆ
MA โ€” Mastercard Incorporated
Mastercard operates one of the world's two dominant payment networks, processing over $9 trillion in gross dollar volume annually across 220+ countries. The business generates 83% gross margins and 46% net margins with zero credit risk because Mastercard never lends money, only collecting tolls on every transaction. Value-Added Services (analytics, fraud prevention, cybersecurity) now comprise 41โ€ฆ
Accumulation Zones
Metric AAPL MA
Zone Low $461.61 $460.00
Zone High $523.16 $515.00
In Buy Zone? Yes Yes
โ† AAPL Research    MA Research โ†’    All Research