AAPL vs MA: Which Is the Better Buy?

Side-by-side comparison of Apple Inc. and Mastercard Incorporated β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-13.
Apple Inc. Β· Technology
$294.80
-9.3% upside to fair value
Grade B- High Quality
VS
Mastercard Incorporated Β· Financial Services
$499.81
+5.0% upside to fair value
Grade B+ High Quality
QuantHub Verdict
MA has more upside to fair value (+5.0%). MA trades at a lower forward P/E (28.6x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric AAPL MA
Current Price $294.80 $499.81
Fair Value Estimate $267.40 $525.00
Upside to Fair Value -9.3% +5.0%
Market Cap $4,329.8B $441.6B
Forward P/E 35.4x 28.6x
EV / EBITDA 27.3x 21.3x
Price / Sales 9.6x 13.0x
Price / FCF 33.5x 24.9x
Revenue Growth YoY +16.6% +15.8%
Gross Margin 47.9% 83.0%
Operating Margin 32.6% 59.4%
Return on Equity 146.7% 206.1%
Dividend Yield 0.34% 0.6%
FCF Yield 2.98% 4.01%
Analyst Consensus Buy Strong Buy
Investment Thesis
AAPL β€” Apple Inc.
Apple Inc. is the world's most valuable consumer technology company, anchored by the iPhone franchise and a roughly $100 billion annual Services business that compounds at a low-to-mid teens rate on an installed base of approximately 2.5 billion active devices. Fiscal Q2 2026 results reported on April 30 showed revenue of $111.2 billion (+16.6% YoY) and EPS of $2.02 (+22.4% YoY), driven by a cont…
MA β€” Mastercard Incorporated
Mastercard is one of two global payment network duopolists alongside Visa, with structurally high margins (83% gross, 59% operating, 46% net), powerful network effects, and durable secular tailwinds from the ongoing cash-to-card and card-to-digital migration. Q1 2026 results reported April 30 showed revenue of $8.40 billion (+15.8% YoY) and EPS of $4.35 (+20.8% YoY), driven by continued cross-bor…
Accumulation Zones
Metric AAPL MA
Zone Low $200.50 $393.75
Zone High $227.30 $446.25
In Buy Zone? No No
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