AAPL vs KO: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Apple Inc. · Technology
$337.02
+9.9% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
KO |
| Current Price |
$337.02 |
$88.71 |
| Fair Value Estimate |
$370.54 |
$102.44 |
| Upside to Fair Value |
+9.9%
|
+15.5%
|
| Market Cap |
$4,949.9B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
29.6x
|
20.8x
|
| Price / Sales |
10.6x
|
7.6x
|
| Price / FCF |
36.2x
|
26.7x
|
| Revenue Growth YoY |
+16.4%
|
+6.7%
|
| Gross Margin |
48.7%
|
61.9%
|
| Operating Margin |
33.2%
|
29.6%
|
| Return on Equity |
137.2%
|
43.0%
|
| Dividend Yield |
0.31% |
2.37% |
| FCF Yield |
2.76%
|
3.75%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a global consumer-electronics and services platform whose hardware lineup (iPhone, Mac, iPad, wearables) and digital ecosystem (App Store, Apple Music, iCloud, Apple Pay, advertising) generated $31.78 of revenue per share and $9.30 of free cash flow per share on a trailing basis, with TTM gross margin of 48.7%, operating margin of 33.2%, net margin of 27.6%, and ROE of 137.2%. Busin…
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
AAPL |
KO |
| Zone Low |
$277.91 |
$76.83 |
| Zone High |
$314.96 |
$87.07 |
| In Buy Zone? |
No
|
No
|