AAPL vs KO: Which Is the Better Buy?
Side-by-side comparison of Apple Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Apple Inc. · Technology
$298.01
+5.8% upside to fair value
Grade B
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D
High Quality
QuantHub Verdict
AAPL has more upside to fair value
(+5.8%).
KO trades at a lower forward P/E
(24.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
AAPL |
KO |
| Current Price |
$298.01 |
$79.39 |
| Fair Value Estimate |
$315.38 |
$71.54 |
| Upside to Fair Value |
+5.8%
|
-9.9%
|
| Market Cap |
$4,377.0B |
$341.6B |
| Forward P/E |
36.0x
|
24.9x
|
| EV / EBITDA |
27.6x
|
19.5x
|
| Price / Sales |
9.7x
|
6.9x
|
| Price / FCF |
33.9x
|
27.2x
|
| Revenue Growth YoY |
+16.6%
|
+12.1%
|
| Gross Margin |
47.9%
|
61.7%
|
| Operating Margin |
32.6%
|
29.3%
|
| Return on Equity |
146.7%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.95%
|
3.68%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Apple Inc. is a leading technology company primarily known for its consumer electronics, including the iPhone, which remains the dominant revenue driver at approximately 51% of total sales. The company benefits from a durable competitive moat based on ecosystem lock-in, proprietary silicon, strong brand, and extensive distribution channels. Apple is currently fairly valued with a market cap of $2…
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
Accumulation Zones
| Metric |
AAPL |
KO |
| Zone Low |
$236.53 |
$53.66 |
| Zone High |
$268.07 |
$60.81 |
| In Buy Zone? |
No
|
No
|